Harness the power of behavioral economics with our Consumer Psychology: Masters course. Shape customer interactions and drive growth like never before.

Unlock the mysteries of the consumer mind and level up your marketing game with the Consumer Psychology Masters certification. We’ll delve into why and how people make buying decisions to help tailor your marketing strategies for maximum impact.

By the end of the certification, you’ll gain a deep understanding of how personal factors, social dynamics, and environmental variables shape purchasing decisions. You’ll also learn to identify customer actions and what truly motivates them. Take the guessing out of buying behavior and transform your product’s growth trajectory today.

The curriculum is divided into several modules, including:

4+ hours of curated content designed to take you on a journey into the fascinating world of consumer psychology.

Real-world case studies, evidence-based concepts, and actionable ideas so you can see firsthand how consumer psychology plays out in successful marketing.

Actionable, industry-standard templates that you'll use to implement your learning and drive results with no time wasted.

Lifetime access to all course content, including any future updates. Learn at your own pace and revisit content whenever you need a refresher.

Get your burning questions answered directly by a seasoned PMM leader. Gain unique insights from an industry professional to boost your learning experience.

100% self-paced format. Learn at a time and pace that fits your schedule.

Earn official certification upon successful completion of all the exams. Showcase your newfound expertise and enhanced professional credibility.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

This course is perfect for anyone in product marketing or a similar field who's keen on understanding the ins and outs of consumer behavior. Whether you're a seasoned professional or a newbie to the game, you'll unlock invaluable insights to tap into your audience’s mindset and develop an ultra-effective marketing strategy.

There are 4+ hours of content to get through, but as the course is fully self-paced, you can take as long as you need to complete it!

Upon completing all the course content and passing the exams, you’ll receive your certificate. You’ll also unlock lifetime access to all the course materials, so any time you need a refresher or want to revisit a video, template, or task, they’re all just a click away.

Absolutely! Each section has a designated space for you to ask text-based questions and receive answers from a PMM leader. You’ll also be able to see questions and answers that other students have asked and received.

$500. This fee includes full access to all the features mentioned above, which you can use to reinforce your strategy and enhance your strategic value. Members receive 10% off, and alumni from any of our other courses will also receive 10% off.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.