Storytelling Certified: Masters

Speak the language of your audience through impactful storytelling. Our Storytelling Certified: Masters course provides you with the tools you need to create a captivating brand narrative.
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In an inundated world with endless choices, how do you stand out? By telling product stories.

The revamped Storytelling Certified unveils the science behind effective storytelling product marketers use to capture attention. Updated with new materials, this certification ensures you learn the latest techniques.

Gain in-depth understanding of story structure, delivery, and purpose through 8 frameworks. Refreshed real-world case studies show how brands connect through storytelling.

Don't let stories go unheard - start building resonant narratives with Storytelling Certified.

The curriculum is divided into several modules, including:

4+ hours of course material that explores the science of storytelling. Learn how to develop narratives that resonate with your audience and elevate your brand through various real-world examples.

8+ tried and tested templates to guide your journey toward masterful brand storytelling.

6 worksheets and 5 interactive activities to help you put the theory into practice and solidify your learning.

Bonus features from a range of sources, picked straight from the collection of the course’s instructor and CMO of ARION, Elliott Rayner.

35 exams to test your newfound knowledge and understanding.

Enjoy lifetime access to all the storytelling course materials. Fit your learning around your schedule, and revisit the content any time you need a refresher.

Gain new insights with the ability to ask text-based questions throughout the course, and have them answered by a PMM leader.

Earn a Storytelling Certified: Masters certificate upon passing all the exams.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

This storytelling course is for any PMM who wants to understand the science behind a story that sells. Whether you’re a newbie to product marketing or a seasoned professional looking to sharpen your skills, you’ll be equipped with all the tools you need to create compelling and successful product narratives.

The course is completely online and on-demand, which means you can take it at your own pace. You’ll work through the curriculum in chronological order, take part in activities, and complete mandatory exam questions at the end of each module. Upon passing the exams, you’ll receive your official Storytelling certificate!

It takes just over 3 hours to complete the course content, activities, and exams. But there’s no need to rush, as the course is entirely self-paced.

Forever! A one-time payment grants you lifetime access to all the course content. Dive in and freshen up your knowledge any time you like.

$500. With this investment, you'll have a blueprint for becoming a first-rate storyteller, essential for thriving in a long-term product marketing career. This includes 3+ hours of OnDemand course content, 8+ templates to put your theory into action, and coursework to consolidate your learning.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.