Capture your audience with powerful messaging
Effective messaging is the key to articulating your product’s value. Learn from experienced experts, achieve professional growth, and accelerate your product’s success.
Course overview
How do you make customers care about your product? By speaking their language. And that’s exactly what this certification is all about.
Messaging Certified equips you with the tools and techniques to create compelling messaging that resonates every time. Unlock lifelong access to certification materials, learn from top messaging experts, and get your burning questions answered by PMM leaders. Master the skills to confidently create, rollout, and execute high-performing messaging that not only articulates the value of your product -- but compels action.
Curriculum
The curriculum is divided into several modules, including:
Introduction to Messaging: Overview of product messaging
Introduction to Messaging: Overview of product messaging
Chapters
Messaging intro
Product messaging defined
The business impact of messaging and why good messaging is so crucial
Product marketing’s role in messaging
The foundation for successful messaging
Exam
Developing Your Framework: Communicating the value of your product effectively
Developing Your Framework: Communicating the value of your product effectively
Chapters
Getting maximum impact from messaging frameworks
Common fails and how to avoid making them yourself
Messaging framework
Messaging framework - message house
Exam
Fireside chat: Holly Watson at Amazon Web Services
Researching Effectively: Leveraging research to inform messaging strategies
Researching Effectively: Leveraging research to inform messaging strategies
Chapters
Researching tips
How to cover every base by seeking help
Gathering your proof points
Exam
Learning to Write: Techniques for writing clear and impactful messaging
Learning to Write: Techniques for writing clear and impactful messaging
Chapters
How to set objectives and draft your key messages
Top tips for layering and reviewing your messaging
Working with copywriters effectively
Exam
Fireside chat: Div Manickam, Product Marketing Consultant
Testing and Refining: Iterating and fine-tuning messaging for optimal performance
Testing and Refining: Iterating and fine-tuning messaging for optimal performance
Chapters
Validating your messaging
Reviewing your messaging - do's and don’ts
Exam
Bonus: Don't NOT talk about features [GrokSpark]
Fireside chat: The positioning & messaging duo [Remote]
Gaining Organization-Wide Approval and Adoption: Ensuring company-wide adoption of your messaging
Gaining Organization-Wide Approval and Adoption: Ensuring company-wide adoption of your messaging
Chapters
How to keep engagement high
Best practices for dealing with messaging challenges
Message syncing and why it matters
How to ensure messaging is utilized across an organization
Exam
Bonus: Map your messaging [Morningstar Inc]
Fireside chat: Sarah Din at Quickbase
By the end of the course, you'll be able to...
 Develop frameworksCreate robust messaging frameworks that enable you to communicate the value of your product effectively. |
 Refine messagingLearn how to test, iterate, and fine-tune your product messaging for continual improvement and optimal performance. |
 Drive growthLeverage impactful messaging to drive business growth and product expansion, ultimately creating a competitive edge. |
What's included
Content
6 modules worth of engaging content, covering the end-to-end process of effective messaging.
Footage
3+ hours of exclusive video footage. Learn the art of compelling messaging through illustrative and practical examples.
Insights
Tap into the insights of experts from top firms like Amazon Web Services and Unbabel during fireside chats.
Templates
Actionable, industry-standard templates that you'll use to implement your learning and drive results with no time wasted.
Q&A
Get the opportunity to ask text-based questions and have your queries answered by a PMM leader.
Access
Get lifelong access to all course materials, including any future updates. Revisit content and freshen up your knowledge anytime.
Self-paced
Benefit from a 100% self-paced model. Learn at a time and pace that suits you.
Certificates
Upon passing all the exams, earn an official certification to validate your mastery in messaging and amplify your credentials.
AI-Powered
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get this certification plus 25 others with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
Pro+ Membership$167 /month (billed annually) Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.
✅25+ courses (incl. updates and future releases)
✅Complimentary access to 1x PMM Summit every year
✅Live workshops every month
✅Exclusive content
✅100+ templates and frameworks
✅500+ hours of OnDemand video content
✅PMM mentors
✅Members-only events and community
✅PMM learning paths and toolkits
✅Ungated access to industry reports | Individual certification$500 One off payment One-off payment and lifetime access to this accredited course.
✅Lifetime access to all course content
✅Access to all future course updates
✅Official certification if you pass the exams
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Course benefits
Learn how to implement powerful messaging that resonates with your target audience.
Unlock expert insights and actionable strategies that you can apply in real-world situations.
Gain the skills to ensure your entire company understands and adopts your messaging.
Choose the way you want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
| In-person | Live virtual | OnDemand |
Comprehensive curriculum 19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams. |
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Official certification Official CPD & CIM accredited certification. | ✔️ | ✔️ | ✔️ |
Real-time interaction Interact with peers and the instructor live with real-time feedback. |
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Instructor-led Direct support to guide you through the curriculum from a PMM expert. |
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Role play Hands-on activities and tangible exercises. | ✔️ |
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Networking opportunities Build your network with PMMs near you and bond over drinks. |
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FAQs
Who is the Messaging Certified: Masters course for?
This course is perfect for anyone in a product marketing role, especially if you're a Senior PMM, Head of Product Marketing, or a Director or VP of Product Marketing. This course can also help PMMs and Associates who are aiming to grow their careers.
How does the Messaging Certified: Masters course work?
This is a 100% self-paced course, meaning you can learn at a time that suits you. It includes 6 modules, 3 hours of video content, exams, and Q&A sessions. You'll gain lifelong access to all the course content, even future updates. And if you pass all the exams, you'll get an official certification.
How long will the Messaging Certified: Masters take to complete?
The course content, activities, and exams will take approximately 5 hours to complete. However, it’s completely self-paced, and you have lifetime access to the course, so you can take all the time you need to get it done!
How long will I have access to the course content?
For life! A one-off payment gives you unlimited to all the course’s content.
What happens if I don’t pass the course exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
Get your team on the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.