Perfect your pricing and convert more customers
Gain the knowledge and tools to make informed pricing decisions and give your offering a competitive edge.
Course overview
Your price has the power to make or break your product. In this comprehensive pricing strategy certification, you'll be equipped with the knowledge and skills you need to make informed pricing decisions that drive growth.
Learn how to choose the right pricing models, understand customer segmentation, and identify the ideal price point for your product or service.
Say goodbye to leaving money on the table or pricing yourself out of the market. With Pricing Certified, you'll gain a competitive edge and unlock your business' full profit potential.
Don't miss out on this opportunity to secure sustainable growth. Enroll now and join a community of pricing experts who are ready to transform their organizations.
Curriculum
The curriculum is divided into several modules, including:
Introduction to Pricing: Gain foundational knowledge about pricing concepts and why they matter.
Introduction to Pricing: Gain foundational knowledge about pricing concepts and why they matter.
Chapters
Introduction to pricing
Product marketing & pricing
Price elasticity
Coursework
Exam
Fireside chat: with Jonathan Brandon at Intercom
Pricing Models: Discover strategies to price products based on perceived value.
Pricing Models: Discover strategies to price products based on perceived value.
Chapters
Competition-based pricing
Cost-plus pricing
Dynamic pricing
Value-based pricing
Usage based pricing
Freemium pricing
Maximum, penetration and skimming pricing
Coursework
Exam
Pricing & Segmentation: Identify different customer segments.
Pricing & Segmentation: Identify different customer segments.
Chapters
Why segmentation matters
Selecting your segments
Coursework
Exam
Packaging & Bundling: Learn how to effectively bundle products to increase sales.
Packaging & Bundling: Learn how to effectively bundle products to increase sales.
Chapters
Introduction to packaging
Feature preference
Value metric
Bundles
Coursework
Exam
Willingness to Pay: Master techniques to measure customers' willingness to pay.
Willingness to Pay: Master techniques to measure customers' willingness to pay.
Chapters
What is WTP?
Surveys
Conjoint
Interviews & focus groups
Coursework
Exam
Fireside chat: Ria Bhavnani at Shopify
Pricing Strategy: Combine all the elements learned to create a robust pricing strategy.
Pricing Strategy: Combine all the elements learned to create a robust pricing strategy.
Chapters
Building the strategy
Pricing roadmap
Pricing psychology experiments
Conclusion
Coursework
Exam
Fireside chat: Alan Albert at MarketFit
By the end of the course, you'll be able to...
ResearchImplement pricing research projects to gather data and insights that inform your pricing decisions |
OptimizeImprove your existing pricing strategies and processes, unlocking new growth opportunities for your business. |
InfluenceGet buy-in from stakeholders to successfully bring your pricing strategy to market. |
What's included
Content
5 hours of in-depth video lessons covering the breadth of pricing models and strategies, providing you with a comprehensive understanding of how to price your product competitively.
Coursework
Engaging exercises and activities that reinforce your learning and help you apply the concepts you learn to real-world pricing scenarios.
Exams
50 vetted exam questions to test your knowledge and ensure you've mastered the key principles of pricing strategy.
Studies
Real-world case studies showing successful pricing strategies and their impact on businesses, allowing you to gain practical insights and inspiration.
Templates
7 tried and tested templates, saving you time and effort as you apply your newfound knowledge at work.
Insights
Valuable insights and industry best practices shared by renowned pricing expert Tamara Grominsky.
Access
Lifetime access to the course materials – including future updates – so you can revisit the content and stay on top of the latest pricing trends and strategies.
Certification
Official certification upon completion, showcasing your expertise in pricing strategy and enhancing your professional credentials.
AI-Powered
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get this certification plus 25 others with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
Pro+ Membership$167 /month (billed annually) Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.
✅25+ courses (incl. updates and future releases)
✅Complimentary access to 1x PMM Summit every year
✅Live workshops every month
✅Exclusive content
✅100+ templates and frameworks
✅500+ hours of OnDemand video content
✅PMM mentors
✅Members-only events and community
✅PMM learning paths and toolkits
✅Ungated access to industry reports | Individual certification$500 One off payment One-off payment and lifetime access to this accredited course.
✅Lifetime access to all course content
✅Access to all future course updates
✅Official certification if you pass the exams
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Course benefits
Get to grips with real-life pricing scenarios.
Develop a competitive advantage.
Enhance your professional credentials.
Choose the way you want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
| In-person | Live virtual | OnDemand |
Comprehensive curriculum 19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams. |
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Official certification Official CPD & CIM accredited certification. | ✔️ | ✔️ | ✔️ |
Real-time interaction Interact with peers and the instructor live with real-time feedback. |
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Instructor-led Direct support to guide you through the curriculum from a PMM expert. |
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Role play Hands-on activities and tangible exercises. | ✔️ |
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Networking opportunities Build your network with PMMs near you and bond over drinks. |
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FAQs
Who’s this Pricing Certified: Masters course for?
This course is designed for product marketers who are eager to level up their pricing strategies. Whether you're new to building a pricing strategy or looking to refine and refresh your current approach, this course is tailored to meet your needs. It's perfect for those seeking to understand the different pricing models, customer segmentation, and how to optimize pricing for growth.
How does the Pricing Certified: Masters course work?
Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and, if you pass all these, you’ll become Pricing Certified!
How long will the Pricing Certified: Masters course take to complete?
The course contains five hours of content. As it’s 100% on demand and self-paced, you can tackle it all in one go or chip away at it as time permits.
How long will I have access to the course content?
For life! A one-off payment gives you unlimited to all the course’s content.
How much does the Pricing Certified: Masters course cost?
$500. This fee includes full access to all the features mentioned above, which you can use to reinforce your strategy and enhance your strategic value. Members receive 10% off, and alumni from any of our other courses will also receive 10% off.
What happens if I don’t pass the course exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
Get your team on the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.