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Pricing Certified: Masters

Hannah Sangwin avatar
Written by Hannah Sangwin
Updated over 2 months ago

Perfect your pricing and convert more customers

Gain the knowledge and tools to make informed pricing decisions and give your offering a competitive edge.

Course overview

Your price has the power to make or break your product. In this comprehensive pricing strategy certification, you'll be equipped with the knowledge and skills you need to make informed pricing decisions that drive growth.

Learn how to choose the right pricing models, understand customer segmentation, and identify the ideal price point for your product or service.

Say goodbye to leaving money on the table or pricing yourself out of the market. With Pricing Certified, you'll gain a competitive edge and unlock your business' full profit potential.

Don't miss out on this opportunity to secure sustainable growth. Enroll now and join a community of pricing experts who are ready to transform their organizations.


Curriculum

The curriculum is divided into several modules, including:

Introduction to Pricing: Gain foundational knowledge about pricing concepts and why they matter.

Chapters

  • Introduction to pricing

  • Product marketing & pricing

  • Price elasticity

  • Coursework

  • Exam

  • Fireside chat: with Jonathan Brandon at Intercom

Pricing Models: Discover strategies to price products based on perceived value.

Chapters

  • Competition-based pricing

  • Cost-plus pricing

  • Dynamic pricing

  • Value-based pricing

  • Usage based pricing

  • Freemium pricing

  • Maximum, penetration and skimming pricing

  • Coursework

  • Exam

Pricing & Segmentation: Identify different customer segments.

Chapters

  • Why segmentation matters

  • Selecting your segments

  • Coursework

  • Exam

Packaging & Bundling: Learn how to effectively bundle products to increase sales.

Chapters

  • Introduction to packaging

  • Feature preference

  • Value metric

  • Bundles

  • Coursework

  • Exam

Willingness to Pay: Master techniques to measure customers' willingness to pay.

Chapters

  • What is WTP?

  • Surveys

  • Conjoint

  • Interviews & focus groups

  • Coursework

  • Exam

  • Fireside chat: Ria Bhavnani at Shopify

Pricing Strategy: Combine all the elements learned to create a robust pricing strategy.

Chapters

  • Building the strategy

  • Pricing roadmap

  • Pricing psychology experiments

  • Conclusion

  • Coursework

  • Exam

  • Fireside chat: Alan Albert at MarketFit


By the end of the course‍‍, you'll be able to...

Research

Implement pricing research projects to gather data and insights that inform your pricing decisions

Optimize

Improve your existing pricing strategies and processes, unlocking new growth opportunities for your business.

Influence

Get buy-in from stakeholders to successfully bring your pricing strategy to market.


What's‍‍ included

Content

5 hours of in-depth video lessons covering the breadth of pricing models and strategies, providing you with a comprehensive understanding of how to price your product competitively.

Coursework

Engaging exercises and activities that reinforce your learning and help you apply the concepts you learn to real-world pricing scenarios.

Exams

50 vetted exam questions to test your knowledge and ensure you've mastered the key principles of pricing strategy.

Studies

Real-world case studies showing successful pricing strategies and their impact on businesses, allowing you to gain practical insights and inspiration.

Templates

7 tried and tested templates, saving you time and effort as you apply your newfound knowledge at work.

Insights

Valuable insights and industry best practices shared by renowned pricing expert Tamara Grominsky.

Access

Lifetime access to the course materials – including future updates – so you can revisit the content and stay on top of the latest pricing trends and strategies.

Certification

Official certification upon completion, showcasing your expertise in pricing strategy and enhancing your professional credentials.

AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.


Get this certification plus 25 others‍ with Pro+ membership

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership

$167 /month (billed annually)

Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

✅25+ courses (incl. updates and future releases)

✅Complimentary access to 1x PMM Summit every year

✅Live workshops every month

✅Exclusive content

✅100+ templates and frameworks

✅500+ hours of OnDemand video content

✅PMM mentors

✅Members-only events and community

✅PMM learning paths and toolkits

✅Ungated access to industry reports

Individual certification

$500 One off payment

One-off payment and lifetime access to this accredited course.

✅Lifetime access to all course content

✅Access to all future course updates

✅Official certification if you pass the exams


Course‍ benefits

  • Get to grips with real-life pricing scenarios.

  • Develop a competitive advantage.

  • Enhance your professional credentials.


Choose the way you want to learn

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

In-person

Live virtual

OnDemand

Comprehensive curriculum

19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams.

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Official certification

Official CPD & CIM accredited certification.

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Real-time interaction

Interact with peers and the instructor live with real-time feedback.

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Instructor-led

Direct support to guide you through the curriculum from a PMM expert.

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Role play

Hands-on activities and tangible exercises.

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Networking opportunities

Build your network with PMMs near you and bond over drinks.

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FAQs

Who’s this Pricing Certified: Masters course for?

This course is designed for product marketers who are eager to level up their pricing strategies. Whether you're new to building a pricing strategy or looking to refine and refresh your current approach, this course is tailored to meet your needs. It's perfect for those seeking to understand the different pricing models, customer segmentation, and how to optimize pricing for growth.

How does the Pricing Certified: Masters course work?

Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and, if you pass all these, you’ll become Pricing Certified!

How long will the Pricing Certified: Masters course take to complete?

The course contains five hours of content. As it’s 100% on demand and self-paced, you can tackle it all in one go or chip away at it as time permits.

How long will I have access to the course content?

For life! A one-off payment gives you unlimited to all the course’s content.

How much does the Pricing Certified: Masters course cost?

$500. This fee includes full access to all the features mentioned above, which you can use to reinforce your strategy and enhance your strategic value. Members receive 10% off, and alumni from any of our other courses will also receive 10% off.

What happens if I don’t pass the course exams?

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.


Get your team on the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.


If you need help convincing your company to pay for your training, we’ve done the leg work for you.

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