Learn how to devise effective analyst relations strategies, collaborate with the right firms, and succeed at analyst briefings with this analyst relations certification.

Looking to leverage analyst relations and boost your competitive edge? Our Analyst Relations Masters certification has you covered. With this certification, you’ll get an in-depth look at analyst relations, learn why it’s important, and discover how to pick the right analyst firms. You’ll also understand how to make your company shine in analyst reports and communications.

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This self-paced certification will equip you with the tools and best practices you need to develop a robust analyst relations strategy – and provide you with a wealth of knowledge to transform the relationship with your analyst team forever.

The curriculum is divided into several modules, including:

2+ hours of immersive, on-demand content to help you master analyst relations at your own pace and convenience.

35+ exam questions to solidify your knowledge and ensure you have a strong grasp of analyst relations practices and principles.

Actionable, industry-standard templates that you'll use to start implementing and driving results with no time wasted.

Get expert insights from Daniel Kuperman, a renowned industry leader from Atlassian, who’ll share insider tips and strategies.

24/7 lifetime access to all course material, allowing you to learn at your own pace and revisit key topics as needed.

You can seek further guidance through text-based questions throughout the course, and you’ll receive personalized responses from a PMM leader.

Earn your analyst relations certification upon successfully passing all exams, validating your expertise and enhancing your professional profile.

Learn on your own terms with a 100% self-paced course. Progress through the materials when it suits you.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

This course is for anyone who’s part of (or wants to be part of) a B2B technology company, a competitive, dynamic market, or aspiring to establish their company’s reputation or maintain market leadership.
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This certification will equip you with the skills to build strong, long-lasting analyst relationships, and excel in a competitive market.

This course offers ultimate flexibility - it’s 100% online and you can complete it at your own pace.
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Once you’ve enrolled, you’ll progress through the modules in chronological order and engage in various activities. There’ll also be mandatory exams to complete. If you pass all of these, you’ll receive your Analyst Relations certificate!

The course content, activities, and exams can be completed in just over 2 hours. The best part? There’s no time limit to complete it, so go at whatever pace you’re comfortable with.

For life! A one-off payment gives you unlimited to all the course’s content.

$500. With this investment, you'll have a blueprint for becoming a first-rate intel strategist, essential for thriving in a long-term product marketing career. This includes 2+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.

Yup! Plus, all our team packages are tailored to your needs. If you drop Matt a line at m.booth@pmmalliance.com and tell him what you want, he’ll put a package together for you – it doesn’t have to be online and on-demand either – it can be online and live, or live and in-person.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.