Take your marketing to the next level
Unleash your marketing potential with Marketing Certified Masters. Gain expert insights, actionable strategies, and customizable templates that’ll propel you into the role of CMO.
Course Overview
Dive deep into the dynamic world of marketing with our unique certification, Marketing Certified: Masters.
By seamlessly integrating the roles of product and general marketing, this certification empowers you, the ambitious Product Marketing Manager, to effectively influence marketing campaigns and plot a career path to the C-suite. Our carefully curated set of frameworks and templates eliminate guesswork and equip you with the confidence to build a powerful new partnership with your marketing peers.
Curriculum
The curriculum is divided into several modules, including:
Introduction: The importance of close alignment with marketing
Introduction: The importance of close alignment with marketing
Chapters
The difference between PMM and traditional marketing
Why close alignment with marketing is important
Key takeaways
How PMM and marketing should work together
How PMM and marketing should work together
Chapters
How to foster close alignment between PMM and marketing
How to overcome common challenges when working with marketing
How to work with content
Coursework
Key takeaways
Exam
Fireside chat: Div Manickam, Product Marketing Consultant
The OKRs and KPIs You Should Share with Marketing: Setting and achieving measurable goals
The OKRs and KPIs You Should Share with Marketing: Setting and achieving measurable goals
Chapters
The OKR and KPI framework
Marketing qualified leads
Customer lifetime value
Click-through rate and open rate
Brand awareness
How to improve your impact on marketing metrics
Coursework
Key takeaways
Exam
Bonus: Product marketing metrics that matter [Adobe]
Bonus: Building a bridge between product marketing and sales [Oracle]
The Road to CMO: Strategies for transitioning from PMM to CMO
The Road to CMO: Strategies for transitioning from PMM to CMO
Chapters
How to position yourself as a CMO
Leaders keep learning
Case study with Elliott Rayner
Effective leadership within the PMM and marketing functions
The interpersonal skills you need for leadership
The technical skills you need on your PMM and marketing teams
The people you need to reach out to
Coursework
Key takeaways
Exam
Fireside chat: Elliott Rayner at ARION
Bonus: Roundtable discussion: PMM career progression
Bonus: Effective storytelling [ARION]
Operational Marketing Knowledge: Enhancing your understanding of operational marketing
Operational Marketing Knowledge: Enhancing your understanding of operational marketing
Chapters
Digital marketing
B2B versus B2C digital marketing
The measurability of digital marketing
SEO
Content marketing
Social media management
Pay Per Click
Influencer collaboration and affiliate marketing
Email marketing and PR
Coursework
Key takeaways
Exam
Bonus: The three stages of product marketing [Privy]
Bonus: Roundtable discussion: B2B vs B2C. What they should learn from each other.... and what they shouldn't
Time Management: Mastering time management skills for increased productivity
Time Management: Mastering time management skills for increased productivity
Chapters
Why it’s important to have a time management plan
How to manage the time you spend with marketing
Understand and manage your energy
Pick the right time to ask for help
How to avoid burnout
Coursework
Key takeaways
Exam
Fireside chat: Leadership, productivity and impact [Groupe BPCE]
By the end of the course, you'll be able to...
 Define KPIs and OKRsConfidently claim joint ownership of marketing OKRs and KPIs. |
 Create digital strategiesRefine and update your knowledge of digital marketing, SEO, social media management, and more. |
 Level upBuild a harmonious working relationship with your marketing colleagues and increase your chances of being promoted to CMO. |
What's included
Content
3+ hours of content designed to empower you to impact marketing campaigns and step seamlessly into the C-suite.
Footage
4+ hours of bonus footage featuring marketing leaders from the likes of Adobe, Oracle, and ARION.
Studies
A real-life case study from Elliott Rayner, CMO of ARION, sharing his journey from product marketing lead to the C-suite.
Tasks
5 coursework tasks to consolidate your new-found knowledge of operational marketing, the metrics that matter, and more!
Exams
Exams at the end of each module to help you anchor your learning, break down biases, and apply what you’ve learned in the real world.
Templates
7 templates to help you drive maximum impact with your marketing every time.
Access
Access to all of the course materials for life – so you can keep polishing your marketing skills.
Certificates
A Marketing Certified: Masters certificate so you can show off your invaluable new qualification to the world – and prospective employers.
AI-Powered
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get this certification plus 25 others with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
Pro+ Membership$167 /month (billed annually) Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.
✅25+ courses (incl. updates and future releases)
✅Complimentary access to 1x PMM Summit every year
✅Live workshops every month
✅Exclusive content
✅100+ templates and frameworks
✅500+ hours of OnDemand video content
✅PMM mentors
✅Members-only events and community
✅PMM learning paths and toolkits
✅Ungated access to industry reports | Individual certification$500 One off payment One-off payment and lifetime access to this accredited course.
✅Lifetime access to all course content
✅Access to all future course updates
✅Official certification if you pass the exams
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Course benefits
Influence high-level marketing campaigns
Improve your company’s bottom line
Get ready to become CMO
Choose the way you want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
| In-person | Live virtual | OnDemand |
Comprehensive curriculum 19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams. |
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Official certification Official CPD & CIM accredited certification. | ✔️ | ✔️ | ✔️ |
Real-time interaction Interact with peers and the instructor live with real-time feedback. |
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Instructor-led Direct support to guide you through the curriculum from a PMM expert. |
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Role play Hands-on activities and tangible exercises. | ✔️ |
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Networking opportunities Build your network with PMMs near you and bond over drinks. |
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FAQs
Who’s this Marketing Certified Masters course for?
This course is for product marketing leads who want to step up into the CMO position and get involved in strategic campaigns alongside marketing. So, if this sounds like you, what are you waiting for?
How does the Marketing Certified Masters course work?
The course is 100% on demand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to complete coursework. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass them, you’ll become Marketing Certified!
How long will the Marketing Certified Masters course take to complete?
The course content, activities, and exams take approximately four hours to complete. You’ll also get access to over four hours of exclusive bonus footage to peruse at your leisure.
How long will I have access to the course content?
For life! A one-off payment gives you unlimited to all the course’s content.
What happens if I don’t pass the course exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
Get your team on the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.