Turn data into actionable strategies with our Competitive Intelligence Certification. Outperform your competitors, understand your customers, and navigate your market with newfound precision.

Looking for the inside track on your competition?

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Our Competitive Intelligence certification is just the ticket. It’s not just about understanding your competitors, but getting ahead of them.
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We equip you with the know-how to navigate market dynamics with confidence. Instead of fearing your competitors' next move, anticipate it.

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This certification gets you off the pendulum swing between panic and complacency, empowering you to exploit market gaps, revamp products, and delight customers.

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We'll empower you to strike the perfect balance between dismissing competitors and becoming overly obsessed with them, enabling you to identify untapped market opportunities and precisely meet your customers' needs.

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Let's end the era of missed opportunities and place you at the forefront of the competition!

The curriculum is divided into several modules, including:

Over 4 hours of comprehensive, engaging material covering the what, why, when, and how of competitive intelligence, structured in digestible modules over 10 chapters.

Exclusive bonus footage from industry leaders like Gong, GoDaddy, Hootsuite, and Audible providing priceless insider knowledge and cutting-edge practices.

Interactive exam questions interspersed throughout the course to help you consolidate your learning and test your understanding of the material.

9 tried-and-tested templates to implement in your organization right away, designed to systemize your approach and elevate your competitor intelligence program.

A comprehensive selection of research tools and materials to boost your competitive intelligence research.

Step-by-step guidance to create a compelling tech stack for competitive intelligence that will revolutionize your business strategy.

Lifetime course access, offering you the opportunity to revisit material anytime and keep your competitive intelligence skills sharp and up-to-date.

An official certification to validate and showcase your newfound knowledge and skills in competitive intelligence.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

Competitive Intelligence Certified: Masters is a comprehensive course that provides you with the knowledge, resources, and confidence needed to implement a successful competitive intelligence program. It’s self-paced and contains two modules, 10 chapters, vetted exam questions, and actionable templates. The course is centered around a step-by-step framework to help you tackle everything from applying competitive intelligence in your roles, to driving strategic decisions, and promoting growth in your organizations.

This course is specifically designed for product marketers, including those with the title of:

But it’s also suitable for competitor intelligence-specific job roles and senior marketing generalists.

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Competitive Intelligence Certified!

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 4+ hours of on-demand content, including activities and exams.

For life! A one-off payment gives you unlimited to all the course’s content.

$500. With this investment, you'll have a blueprint for becoming a first-rate competitive intelligence expert, essential for thriving in a long-term product marketing career. This includes 4+ hours of OnDemand course content, templates to put your theory into action, and exam questions to consolidate your learning.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.