Boost your product marketing skills with our comprehensive market research course. A hands-on journey offering expert insights, practical skills, and real-world application.

Market research isn't just a skill - it's the backbone of your strategy and tangible value as a product marketer. This certification will arm you with everything you need to gather indispensable insights that streamline your workflow and inform your most impactful decisions.

‍

You'll delve deep into the what, why, when, and how of market research, learning how to apply practical examples in your setting. What's more, you'll learn the importance of ethics in data collection - a topic often overlooked. We know there aren't enough resources that cover market research from a product marketing perspective. With this certification, you can call off the search.

The curriculum is divided into several modules, including:

A robust curriculum covering every aspect of market research, tailor-made for product marketers. Learn from the best and enhance your skills.

Practical assignments throughout the course to consolidate your learning. Apply theories and concepts directly to real-world scenarios.

54 module-ending exam questions to test your understanding, reinforce knowledge, and help you monitor your progress toward market research mastery.

Get your hands on a set of vetted templates and frameworks, ready for immediate use. Take them back to your organization to streamline your processes and drive results.

Gain hours of bonus insights from leading global brands. Learn how to nail market research from experts at orgs like Snowflake, Toast, and Airtable.

24/7 access to all course materials. Study at your own pace, from the comfort of your home, and revisit the content anytime you need.

Earn a certification upon completion to validate your mastery of market research. A tangible testament to your commitment to professional growth.

Become part of a vibrant community of fellow learners. Network, collaborate, and share experiences to enrich your learning journey.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

Market Research Certified: Masters is your personal guide to becoming a pro at market research, designed especially for product marketers. This course is packed with a robust curriculum that covers all you need to know about market research. It’s self-paced and contains seven modules, 38 chapters, 54 exam questions, and actionable templates. The course is centered around a step-by-step framework to help you tackle everything from the types of research, how to do it, how to analyze it, and even how to handle the ethics of data collection.

This course is specifically designed for product marketers, including those with the title of:

But it’s also for anyone who’s ready to take their market research skills to the next level.

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Market Research Certified!

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 8+ hours of on-demand content, including activities and exams.

For life! A one-off payment gives you unlimited to all the course’s content.

$500. With this investment, you'll have a blueprint for becoming a first-rate market researcher, essential for thriving in a long-term product marketing career. This includes 8+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.