Segmentation Certified equips you with a tried and tested framework to identify and understand your best customers to deliver hyper-focused campaigns everytime.

Don't let segmentation become a hurdle to your growth.

With this Segmentation certification, you'll learn to create foolproof segmentation strategies that’ll give your offering a competitive advantage...

You'll learn to build a value-based segmentation strategy, identify your best customers, and understand the true value they seek.

By the end of this certification, you'll be able to understand your customers more effectively, to efficiently allocate resources for a targeted approach each time.

Let's transform segmentation from a complex task to your key lever for growth.

The curriculum is divided into several modules, including:

Engage with expert video tuition from segmentation specialist Tamara Grominsky, who'll share her knowledge, tips, and proven strategies for successful segmentation.

Dive into seven practical activities designed to consolidate your segmentation skills and give you the hands-on experience you need to master this crucial aspect of product marketing.

Test your knowledge throughout the course with regular exams, ensuring you're confident in your new skills and ready to apply them effectively.

Get access to 10 tried, tested, and vetted templates that'll simplify your segmentation process, so you can hit the ground running with proven strategies.

Enjoy unlimited and lifetime access to the course. So you can revisit lessons, refresh your skills, or dive deeper into specific areas anytime you want.

Earn your coveted Segmentation Certification, that'll help you stand out in the job market and boost your professional profile.

Become a part of the largest PMM community, connecting with other product marketers to share experiences, gain insights, and broaden your industry network.

Benefit from continuous support from our dedicated team. We're here to guide you through your learning journey and answer any questions you may have.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

This course is tailor-made for product marketers with at least a year's experience under their belt. It's also a great fit for senior roles in product marketing or general marketing, like Head of Product Marketing, Director, VP, and even CMOs. Oh, and startup Founders and CEOs will find it super valuable, too!

Well, the beauty of this course is that it's self-paced! However, most students complete the course and ace their exams in about 3 hours. So, you can become a segmentation master in just a day! But remember, no rush – you can take all the time you need!

Once you've completed the course, it's celebration time! You'll earn your coveted Segmentation Certification Masters. Plus, you'll have lifetime access to the course content, so you can always refresh your knowledge. And of course, you'll be ready to nail segmentation in your own organization. Go you!

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.