Unlock the insider knowledge you need to become a strategic leader, drive growth, and master every stage of the product lifecycle — from awareness to customer delight, and beyond.

B2C Certified: Core is the only product marketing curriculum dedicated to helping PMMs master their craft in the B2C space. This comprehensive, self-paced certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage. From pricing and positioning to OKRs and GTM strategies, B2C Core has got you covered.

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Plus, with B2C Certified: Core, you’ll gain exclusive access to downloadable and editable templates and frameworks, bonus footage with leading experts, an accredited certificate of completion, and more. We want you to walk away with career-enhancing proficiencies that work in the real world, and they’re here, all in one place.

The curriculum is divided into several modules, including:

An extensive curriculum, covering each of the essential elements of product marketing in the B2C space.

Reinforce your skills through practical activities designed for real-world applications. Our optional coursework activities help you master this crucial PMM skillset whilst keeping you in charge of your learnings.

Test your knowledge at regular intervals throughout the course with bite-sized exams and quizzes.

Access tried and true (downloadable and editable) templates to simplify the process. Hit the ground running with proven frameworks to guide your PMM efforts for B2C mastery.

Bask in the joy that is unlimited, lifetime access to the course. Revisit lessons, refresh skills, and dive deeper anytime you want. The journey never ends.

If you’ve got it, flaunt it. Showcase your specialized B2C product marketing skills and knowledge to enhance your professional profile.

Join the largest PMM community. Connect, gain insights, and expand your network by interacting with fellow product marketers.

Help is always on hand. Receive continuous support from our dedicated team. We're here to guide your learning adventure and answer all your questions.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

Whether you're starting your PMM journey or have a few years of experience under your belt, this comprehensive training is for you. B2C core is also highly relevant for product marketing leaders, and subject matter specialists who want to learn more about other deliverables to improve their chances of promotion/strategic influence.

Yep! We offer customized group packages to perfectly meet your needs. Feel free to connect with Matt at m.booth@pmmalliance.com and he’ll help to create a tailored bundle just for you. Group plans can combine online self-study with live virtual or in-person instruction. Just as a side note, we also offer live + online or live + in-person, not just online and on-demand!

This course is self-paced, so it totally depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation.

You’re in luck! Anyone who takes part in the B2C Certified: Core program will be eligible for a discount on our membership plans. This includes (drum roll, please) exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head here.

You absolutely do. You’ll be able to chat with product marketing maestros every week during our live session and they’ll be on hand to talk about all things product marketing, offering everyone on the call exclusive expert advice and handy tips for your own practice.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.