Learn from product marketing pros, gain practical insights, and position your product for maximum impact with Positioning Certified: Masters.

Getting positioning right is central to a strong product marketing strategy, and our Positioning Masters certification is your roadmap.

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No more guesswork or outdated strategies. Learn the ins and outs of positioning from industry experts who have honed their knowledge through years of experience. Dive into 5+ hours of comprehensive content, plus tried-and-tested templates and real-life case studies. Ask questions, get answers, and build your toolbox of practical advice.

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With lifetime access to all materials (including future updates!) and an official certification, you'll stay ahead of the curve and establish yourself as a marketing authority. Enroll now, position yourself for success, and get a foothold in the market.

8 comprehensive modules covering how to position your product for growth, how to harness the power of storytelling, how to drive positioning internally, and much more!

7 tried, tested, and vetted templates to help you seamlessly apply your learnings in the real world.

Exclusive insights, real-life case studies, and practical advice from legendary product marketers like April Dunford, Marcus Andrews, and our very own Bryony Pearce.

Engaging assignments and hands-on exercises to deepen your understanding and get you applying new concepts to your marketing right away.

71 thought-provoking exam questions to consolidate your knowledge and test your positioning proficiency.

100% on-demand and self-paced curriculum so you can learn at your convenience, wherever and whenever suits you best.

Lifetime access to all course materials, including future updates, ensuring you stay up-to-date with the latest positioning trends and practices.

Official certification upon successfully completing the course and exams, showcasing your newfound mastery of positioning.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

The Positioning Certified course is your ticket to becoming a positioning pro. It's a comprehensive program packed with all the knowledge, tools, and real-world case studies you need to nail your product positioning game.

Calling all rockstar product marketing managers, visionary heads of product marketing, and director and VP-level superheroes! This course is designed to level up your positioning skills. If you're an aspiring PMM or a Product Marketing Associate hungry for growth, there’s heaps for you to learn here too.

The course is self-paced, so you can learn at the time and tempo that suit you best. You'll have access to 5+ hours of course content, including bonus features and case studies. Oh, and you can ask questions along the way – our product marketing experts are here to dish out the answers. At the end of each module, you’ll be presented with mandatory exam questions and, if you pass all these, you’ll become Positioning Certified!

By completing this course, you'll develop practical skills in positioning and narrative design. You’ll learn how to differentiate your brand and make informed decisions based on customer research, Plus, you’ll position yourself as a product marketing leader, opening up new career opportunities.

Oh, we're going to turn you into a storytelling wizard! Get ready to craft captivating brand narratives that mesmerize your audience and position your product as the best possible solution to their problems.

This course contains over five hours of content. It’s also 100% self-paced, so you can learn whenever and wherever, meaning the completion time varies from learner to learner. Smash it out in a day, or take your time to absorb the knowledge, complete assignments, and become the positioning master you were born to be.

Good news - you’ll get lifetime access! Dive into the depths of narrative design anytime, anywhere, at your own pace.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.