In today's fast-paced and competitive marketplace, equipping your team with the right skills and knowledge is essential for success. The Product Marketing Alliance (PMA) offers a comprehensive team certification program designed to provide your team with the tools they need to excel in product marketing. With this certification, your team will gain a 360-degree understanding of product marketing fundamentals, ensuring everyone is on the same page and ready to drive impact across your organization.
Why Choose PMA's Team Certification?
PMA's team certification program is built and trusted by experts from some of the world's largest organizations, including Adobe, Google, LinkedIn, Atlassian, and Grammarly.
Course Benefits
By the end of the Product Marketing Core certification, your team will be able to:
Master Product Marketing Fundamentals: Equip your team with a deep understanding of product marketing concepts and strategies.
Crack the Market: Learn effective research, pricing, and positioning strategies to ensure your products succeed.
Speak a Unified Language: Enhance your team's communication by understanding the unique language and key concepts of product marketing.
What's Included
The team certification program includes:
Content: 11 comprehensive modules covering every aspect of product marketing.
Coursework: 8 optional but highly recommended tasks to help your team put theory into practice.
Templates: Lifetime access to 20+ customizable templates designed to streamline your processes.
Flexibility: Learn at your own pace with our OnDemand option, or choose a Live and Online or Live and In-Person program.
Support: Regular support sessions with top product marketing experts to answer your team's questions.
Community: Access to the PMMC alumni channel for continued networking and learning.
Updates: Lifetime access to updated course content reflecting new trends and developments.
Certification: An official certificate recognized by the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).
AI-Powered Advice: Get personalized and actionable advice with PMM-GPT, backed by PMA's entire knowledge base.
Compare our plans and features
Explore our plans to find the perfect fit for your needs. Each option is loaded with features designed to drive your success. Choose the best plan and start unlocking your potential today!
| Pro Teams
| Pro+ Teams  |
100+ templates & frameworks | ✅ | ✅ |
500+ hours’ OnDemand presentations | ✅ | ✅ |
200+ exclusive articles | ✅ | ✅ |
Mentor program | ✅ | ✅ |
Members-only events | ✅ | ✅ |
Members-only community | ✅ | ✅ |
4x fundamentals courses | ✅ | ✅ |
10% off all certifications | ✅ | ✅ |
Up to 40% of summits | ✅ | ✅ |
PMM learning paths | ✅ | ✅ |
Product Marketing toolkits | ✅ | ✅ |
Ungated reports | ✅ | ✅ |
Product Marketing GPT | ✅ | ✅ |
PMM salary calculator | ✅ | ✅ |
PMM Certified: Core | ❌ | ✅ |
PMM Certified: Advanced | ❌ | ✅ |
20+ Masters certifications | ❌ | ✅ |
Live workshops | ❌ | ✅ |
1x complimentary summit ticket | ❌ | ✅ |
PMM Hired | ❌ | ✅ |
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