Welcome to the Product Marketing Alliance Pro+ members dashboard!
In today's fast-paced business environment, staying ahead requires more than just expertise in your field. It demands continuous learning, strategic networking, and access to cutting-edge resources. The Alliance Pro+ Membership is designed to provide all these and more, empowering professionals to excel in their careers and drive their organizations to new heights.
Comprehensive Resources for Every Need
The Alliance Pro+ Membership offers a wealth of resources tailored to meet the diverse needs of executives across various disciplines. Whether you're in marketing, revenue, product, customer success, finance, or technology, the Pro+ Membership provides tools and insights that can help you succeed.
Exclusive Resources: Gain access to over 90 ready-to-use templates and frameworks that will streamline your daily tasks and make your workflow more efficient. These resources are designed by industry experts and are tailored to meet the unique needs of product marketers.
Community Connection: Connect with hundreds of PMM and cross-collaborative peers through our exclusive community platform. Share insights, exchange ideas, and learn from the experiences of others who are passionate about product marketing.
Action-Led Case Studies: Learn from real-world examples and use cases from top companies such as LinkedIn, Etsy, Google, and IBM. These case studies provide practical insights and strategies that you can apply to your own work.
Expert Guidance: Receive mentorship and advice from seasoned industry leaders. Whether you need help with a specific project or guidance on your career path, our experts are here to support you every step of the way.
Comprehensive Learning Paths: Follow structured, 6-8 week learning paths on key topics like positioning, go-to-market strategies, and more. These learning paths are designed to help you build a solid foundation in product marketing and advance your skills.
Interactive Workshops: Participate in hands-on workshops led by industry professionals. These workshops cover essential marketing skills and provide opportunities for you to practice and apply what you've learned in a supportive environment.
Thought Leadership and Continuous Learning: Stay updated with the latest industry trends and best practices through our in-depth thought leadership pieces, which are added to every single week. Our content is curated to keep you informed and inspired.
Career Advancement: Pro+ Membership is your ultimate career companion. With expert advice, comprehensive resources, and a supportive community, you'll have everything you need to achieve your professional goals and elevate your career.
Understanding your Pro dashboard
The Product Marketing Alliance (PMA) dashboard is your one-stop hub for everything you need to succeed in the world of product marketing strategies. Designed with simplicity and efficiency in mind, the dashboard offers seamless access to essential resources, events, certifications, and more.
Pro+ membership: everything you need to excel
Connect & Meet
Connect & Meet
The Connect & Meet initiative is designed to facilitate meaningful interactions among professionals from various disciplines. By connecting with peers, you can gain fresh perspectives, share experiences, and collaborate on innovative solutions. The Alliance's diverse communities cover marketing, revenue, product, customer success, finance, and technology, ensuring that you can find like-minded individuals to network with.
Networking Opportunities
The Alliance hosts a variety of events, both virtual and in-person, to bring professionals together. These events are meticulously curated to provide valuable networking opportunities, allowing you to build relationships that can drive your career forward. From intimate dinners to large-scale summits, The Alliance ensures that every event is an opportunity for meaningful engagement and professional development.
Exclusive Events
As a member of The Alliance, you gain access to exclusive events tailored to your interests and needs. These events are designed to provide a conducive environment for networking, learning, and sharing best practices. Some of the upcoming events include:
Product Experts Dinner, London: Connect with fellow product experts and discuss the latest industry trends.
Marketing Leadership Accelerator Program: Enhance your leadership skills with this comprehensive virtual program.
Customer Success Summit: Learn from industry leaders and share strategies for driving customer success.
Peer-to-Peer Learning
The Connect & Meet initiative goes beyond traditional networking. It emphasizes peer-to-peer learning, allowing members to share their knowledge and expertise with one another. Through workshops, roundtable discussions, and interactive sessions, you can gain insights from experienced professionals and apply them to your own role.
Global Reach
The Alliance's Connect & Meet initiative is not limited to a single location. With members from around the world, you can expand your network on a global scale. Whether you're looking to connect with peers in your local area or explore opportunities in new markets, The Alliance provides the platform to do so.
Members Only Community
Members Only Community
Connect with 100s of your PMM and cross-collaborative peers. Gain access to resources, events, and opportunities that are not available to the general public. From specialized workshops to insider industry reports, you'll have the edge over your peers.
How to Get Started
Join the Community: Sign up for a membership and become part of an exclusive group of product marketing leaders. Gain access to all the benefits and resources our community has to offer.
Engage Actively: Take part in discussions, attend events, and share your insights. The more you engage, the more you'll benefit from the community.
Leverage Resources: Make use of the various tools and resources available to you. From industry reports to personal development guides, there's a wealth of information at your fingertips.
Find a Mentor
Find a Mentor
In today's fast-paced business world, having a mentor can make a significant difference in your career. The Product Marketing Alliance (PMA) understands the value of mentorship and offers a robust program to connect product marketers with experienced leaders in their field. Whether you're looking to advance your career, change professions, or gain new insights, the PMA mentorship program provides the support and guidance you need to succeed.
What is the PMA Mentorship Program?
The PMA mentorship program pairs product marketers from all over the world with leaders in their field. This program ensures that every participant has access to the advice, resources, and confidence needed to excel in their career. By elevating individual product marketers, PMA aims to elevate the entire product marketing role.
When you sign up for the mentorship program, you'll also have access to mentors from other professions, including AI professionals, customer success managers, and product managers. This feature is particularly beneficial if you're considering a career change, a lateral shift within your company, or simply want to explore other functions.
Benefits of Having a PMA Mentor
Invaluable Expertise: Tap into the knowledge and experience of seasoned professionals to advance your career.
Consistent Matching: Get matched with a mentor every month if needed, ensuring ongoing support and guidance.
Confidential 1:1 Time: Enjoy complete, confidential one-on-one time with your mentor to ask any questions and seek advice.
Network Growth: Expand your professional network and learn from topic-specific specialists.
Confidence Building: Solve problems and up-skill with 100% confidence, knowing you have a mentor to guide you.
Tailored Advice: Receive personalized advice for your product and industry.
Exclusive Insights: Gain access to insights and perspectives you might not otherwise encounter.
New Ideas: Explore innovative ideas and understand different perspectives through your mentor's experience.
What to Expect: FAQs for the Mentorship Program
Can anyone be a mentor/mentee?
Yes, the program is open to all PMA members who are interested in sharing or gaining knowledge.
How many hours do I have to commit to?
The time commitment is flexible and can be tailored to fit your schedule.
Will I have to include weekends?
No, the mentorship sessions can be scheduled at your convenience, without requiring weekend commitments.
What if I don't get on with my mentor?
If you don't feel a connection with your mentor, PMA can help match you with a different mentor to ensure a productive and positive experience.
How will the communication side of things work?
Communication can be done through various channels, such as email, phone calls, or virtual meetings, based on what works best for both you and your mentor.
Can I be both a mentor and a mentee?
Absolutely! Many professionals find value in both sharing their expertise and learning from others.
Become a Mentor
Become a Mentor
Product Marketing Alliance (PMA) offers a comprehensive mentorship program designed to connect experienced product marketers with professionals seeking guidance and growth. By fostering these mentor-mentee relationships, PMA aims to elevate the entire product marketing field.
Why Become a Mentor?
Becoming a mentor with PMA offers numerous benefits for seasoned professionals looking to give back to the community and shape future leaders.
Here are some key reasons to consider becoming a mentor:
Build Your Legacy: Help others grow and leave a lasting impact on the product marketing community.
Gain Fresh Perspectives: Mentoring provides an opportunity to expand your knowledge and gain new insights from your mentees.
Advance Your Career: Forge lasting relationships, boost your confidence, and stay current in the evolving field of product marketing.
Shape Future Leaders: Positively influence someone's career and contribute to the development of future product marketing leaders.
Feel Rewarded: Experience the satisfaction of helping others and witnessing their growth and success.
What to Expect: FAQs for the Mentorship Program
Can Anyone Be a Mentor?
The PMA mentorship program is open to experienced product marketers who are members of the PMA community. PMA carefully vets every applicant to ensure that only the crème de la crème come on board.
How Many Hours Do I Have to Commit To?
The time commitment for mentoring is flexible and can be tailored to fit your schedule. Whether you can dedicate a few hours a month or more, PMA will work with you to find a suitable arrangement.
Will I Have to Work Weekends?
No, mentoring sessions can be scheduled at your convenience, without requiring weekend commitments.
Can I Mentor More Than One Person at a Time?
Yes, if you have the capacity and willingness to mentor multiple individuals, you can take on more than one mentee.
What If I Don't Get On with My Mentee?
If you don't feel a connection with your mentee, PMA can help match you with a different mentee to ensure a productive and positive experience.
How Will the Communication Side of Things Work?
Communication can be done through various channels, such as email, phone calls, or virtual meetings, based on what works best for both you and your mentee.
Can I Be a Mentor and Mentee?
Absolutely! Many professionals find value in both sharing their expertise as a mentor and gaining new insights as a mentee.
Find Out What Others Think
Current mentors and mentees have shared their positive experiences with the PMA mentorship program:
"It's fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return."
"The best thing you can do to give back to the community and feel like you belong together."
Sign Up to Become a Mentor
If you're ready to make a difference in the product marketing community, becoming a mentor with PMA is the perfect opportunity. The mentor program is available to paying members (Pro, Pro+, and Exec+). If you have an account, simply sign in and find the mentorship program on your dashboard. If you're not yet a member, you can contact the PMA Community Manager to join.
Events
Events
In the dynamic field of product marketing, staying ahead means continuously learning, networking, and engaging with industry leaders. The Product Marketing Alliance (PMA) provides an extensive events calendar that offers opportunities for professionals to enhance their skills, connect with peers, and gain valuable insights. Whether you're a seasoned marketer or just starting your career, PMA's events are designed to help you thrive in the ever-evolving business landscape.
A Comprehensive Range of Events
The PMA events calendar includes a diverse array of activities tailored to meet the needs of product marketers at all levels. From workshops and certifications to meetups and summits, there's something for everyone.
Why Attend PMA Events?
Attending PMA events offers numerous benefits for product marketers:
Networking: Build connections with like-minded professionals and expand your professional network.
Learning: Gain insights from industry experts and stay updated on the latest trends and best practices.
Collaboration: Engage in meaningful discussions and collaborative problem-solving with peers.
Growth: Enhance your skills and knowledge, driving your career and organization forward.
Get Involved
Whether you want to speak, attend, host, or become a partner, there are many ways to get involved in PMA events. Reach out to the PMA team to discuss how you can participate in future product marketing activities.
Resources
Resources
In the rapidly evolving world of business, having the right resources at your fingertips can make all the difference. The Alliance Pro+ membership offers a comprehensive suite of tools and resources designed to empower professionals across various disciplines. Whether you're looking to streamline your operations, enhance your skills, or connect with peers, The Alliance Pro+ Membership has you covered.
Templates and Frameworks
Templates and Frameworks
Templates and frameworks are more than just tools—they're strategic assets that can save you time, ensure consistency, and provide a clear roadmap for your marketing initiatives. By leveraging these resources, you can focus on what matters most: driving results and making an impact.
A Glimpse into PMA's Collection
The PMA's extensive library includes over 90 templates and frameworks covering a wide range of topics.
Here are some highlights:
Positioning and Messaging Rollout Checklist: Ensure your positioning and messaging stick with this comprehensive checklist.
RACI Matrix Template: Get clarity on roles and responsibilities within your team.
NPS Analysis Template: Turn customer feedback into actionable insights with this NPS analysis tool.
AARRR Model Slide Deck: Map, measure, and maximize your customer journey using the AARRR model.
Product Launch Presentation Template: Align all stakeholders with a seamless product launch plan.
Ideal Customer Profile Template: Identify and target your best-fit customers with confidence.
Win/Loss Analysis Presentation Template: Share win/loss takeaways in a way that drives strategic action.
HEART Framework for UX: Measure and improve user experience with the HEART framework.
Product Launch Post-Mortem Template: Learn from every launch and refine your go-to-market strategy.
How to Use These Resources
Each template and framework is designed to be user-friendly and actionable. Simply download the resource that fits your needs, customize it to your specific context, and implement it in your marketing efforts. Whether you're planning a product launch, conducting market research, or crafting compelling messaging, these tools provide the structure and guidance you need to succeed.
Benefits of Using PMA's Templates and Frameworks
Efficiency: Save time and reduce the learning curve with ready-to-use resources.
Consistency: Ensure uniformity and alignment across all your marketing initiatives.
Effectiveness: Leverage proven strategies and best practices to achieve your objectives.
Scalability: Easily adapt and expand your processes as your business grows.
Product Marketing onDemand
Product Marketing onDemand
Whether you missed an event or want to revisit a session, PMA OnDemand provides a comprehensive library of recorded content from various summits, workshops, and conferences. By leveraging these resources, you can gain valuable insights from top companies like Google, Asana, Adobe, Expedia Group, and more, all at your convenience.
Extensive Event Catalog
PMA OnDemand features an extensive catalog of events from recent years. Here's a glimpse of some of the content you can access:
Product Demos Virtual Summit 2024: Hear from CBRE, MetaRouter, Adobe, and more.
Product Marketing Summit London 2024: Featuring sessions by April Dunford, Adobe, Visa, and others.
Product Marketing Summit Toronto 2024: Insights from Microsoft, TransUnion, Dayforce, and more.
Product Marketing Summit Sydney 2024: Learn from Uber, Canva, LinkedIn, and other industry leaders.
Product Marketing Summit Singapore 2024: Sessions by Twilio, YouTube, TikTok, and more.
Positioning, Messaging & Storytelling Summit 2024: Master the art of effective communication and storytelling.
Curated Learning Paths
PMA OnDemand offers curated learning paths to help you focus on specific areas of interest. Whether you want to enhance your competitive intelligence skills, master go-to-market strategies, or improve your messaging, there are dedicated tracks tailored to your needs. These learning paths provide structured content, making it easy to dive deep into key topics and upskill efficiently.
Key Topics Covered
Customer & Market Research: Find a treasure trove of insights without the need for extensive searching.
Competitive Intelligence: Upgrade your skills quickly with curated event presentations.
Pricing Strategies: Access a one-stop shop for pricing learnings tailored for product marketers.
Metrics & OKRs: Fast-track your understanding of key performance indicators with selected event presentations.
Personas: Get up to speed on developing personas with curated content.
Positioning & Messaging: Discover invaluable insights to refine your positioning and messaging strategies.
Sales Enablement: Unlock your sales enablement potential with curated presentations.
Go-to-Market: Learn how to execute successful go-to-market strategies with targeted content.
Learn from the Best
PMA OnDemand features sessions from world-class product marketing experts. From how-tos to breakthrough strategies, you'll learn from the experiences of top professionals who have successfully navigated the challenges you may be facing.
Continuous Learning
With PMA OnDemand, your learning journey never stops. Revisit sessions at your own pace, catch up on missed events, and stay updated with the latest trends and best practices. The platform is designed to be flexible, allowing you to fit learning into your busy schedule.
Industry reports
Industry reports
PMA's industry reports cover a wide range of topics, from salary surveys and market trends to strategic insights and leadership perspectives. These reports are meticulously researched and compiled to offer you actionable information that can drive your marketing efforts. Here are some highlights from the extensive collection:
Product Marketing Salaries Worldwide: Uncover global salary trends and benchmark your compensation against industry standards.
Leadership Perspectives: Gain fresh insights into leadership best practices and map your career roadmap.
Quantifying Product Marketing Impact: Learn how to measure and amplify the impact of your product marketing initiatives.
Customer Buying Decisions: Discover the secrets behind your customers' purchasing behavior and how to influence their decisions.
Competitive Intelligence: Stay ahead of the competition with insights into the latest CI trends and strategies.
Sales Enablement: Get five tried-and-tested templates to streamline your processes and empower your sales team.
Product Marketing Influencers: Discover the Top 100 Product Marketing Influencers of 2023 and dive into their priceless insights.
Building a Product Marketing Dream Team: Get ready for a wave of insights on assembling a high-performing marketing team.
Product-Led Growth: Learn how to harness the power of product-led growth for your organization.
Go-to-Market Strategies: A comprehensive report on the state of go-to-market strategies and how to refine your GTM approach.
Customer Marketing: Develop and execute a winning customer marketing strategy with this comprehensive guide.
Easy Access, No Form-Filling Required
PMA's commitment to providing value is evident in their user-friendly approach. All reports are readily available with no need for tedious form-filling. Simply browse the extensive library and download the reports that interest you.
Unlocking Key Insights
Each report is designed to offer you a deeper understanding of the key factors driving success in product marketing. Whether you're looking to refine your positioning, enhance your messaging, or develop a robust sales enablement program, PMA's reports provide the insights and strategies you need.
Members-only articles
Members-only articles
As a PMA member, you gain access to a wide range of members-only content, meticulously curated to provide you with the latest trends, tips, and use cases in product marketing. Our library includes:
AI-Powered Product Marketing: Explore how artificial intelligence is revolutionizing workflows and enhancing product marketing strategies.
GTM and Monetization Alignment: Learn the fundamental truths for seamless go-to-market and monetization strategies.
Prioritization and Productivity: Discover the secrets behind high-impact product marketing teams and how to get things done efficiently.
Winning GTM Strategies: Uncover four go-to-market strategies that can help you stand out in any market, even against tough competition.
Product Retirement and Customer Retention: Get the blueprint for retiring aging products while ensuring customer success and reducing churn.
AI in Go-to-Market Strategies: See how companies like Adobe leverage AI to transform their go-to-market approaches with smarter insights and dynamic pricing.
Proving Product Differentiation: Learn the playbook for showcasing your product's value, defending your edge, and boosting win rates.
Effective Messaging: Master the VBF rule to craft messages that resonate with buyers and drive engagement.
Strategic Leadership: Discover powerful frameworks to elevate your product marketing role and position yourself as a strategic leader.
Career Growth: Break through self-doubt, leverage your strengths, and build a successful career as a product marketing leader.
Member eBooks and Playbooks
Our comprehensive eBooks and playbooks are designed to provide deep dives into essential product marketing topics. From strategy development to practical how-to guides, these resources are available to all members without the need for form-filling. Some of the highlights include:
PMM Strategy Deep Dives: In-depth analysis and strategies to elevate your product marketing efforts.
Quick and Easy How-To's: Practical guides to help you implement effective marketing tactics and achieve your goals.
Monthly Member Spotlight
We celebrate the achievements and contributions of our members through the Monthly Member Spotlight program. This initiative highlights the incredible work being done by product marketers around the world, showcasing their successes, challenges, and unique stories. As a member, you have the opportunity to be featured and gain recognition within the PMA community.
Networking and Events
PMA membership provides access to a vibrant community of professionals and numerous networking opportunities. Engage with peers, share insights, and learn from industry leaders through our events, workshops, and summits. Whether you want to connect with fellow product marketers, attend exclusive sessions, or participate in discussions, PMA offers a platform for meaningful engagement and professional growth.
Toolkits
Toolkits
Toolkits are designed to equip you with everything you need to excel in product marketing. From research and competitive intelligence to positioning and sales enablement, we've got you covered.
Explore PMA's Product Marketing Toolkits
Here's a glimpse into the valuable resources you can find in each toolkit:
Research Toolkit
Embark on a journey to truly embody the voice of your customer. This toolkit includes:
Customer interview guides
Survey templates
Market research reports
Tips for analyzing customer feedback
Competitive Intelligence Toolkit
Crush your next competitive intelligence project with tools designed to give you an edge. Resources include:
Competitor analysis templates
SWOT analysis guides
Competitive landscape maps
Industry trend reports
Persona Toolkit
Nail your personas and propel your product with this comprehensive toolkit. It features:
Persona creation templates
Interview guides
User journey maps
Demographic and psychographic research tips
Positioning Toolkit
Hit a home run in your next positioning project. This toolkit includes:
Positioning statement templates
Competitor positioning analysis
Brand positioning frameworks
Messaging hierarchy guides
Messaging Toolkit
Make a mark with your next round of messaging. Resources include:
Messaging framework templates
Key message development guides
Consistency checklists
Tone and voice guidelines
Go-to-Market Toolkit
Hit your next launch out of the ballpark with this toolkit, which features:
Go-to-market strategy templates
Launch planning checklists
Channel selection guides
Metrics and KPIs trackers
Pricing Toolkit
Everything you need to nail your pricing strategy is included in this comprehensive toolkit:
Pricing model templates
Competitive pricing analysis
Value-based pricing guides
Price testing frameworks
Sales Enablement Toolkit
Step up your sales enablement game with resources designed to empower your sales team:
Sales playbook templates
Buyer persona guides
Sales training materials
ROI calculators
Learning
Learning
The Product Marketing Alliance (PMA) offers a wealth of learning opportunities designed to help you master key skills, stay ahead of industry trends, and achieve your career goals. Whether you're looking to deepen your knowledge or expand your expertise, PMA's comprehensive learning resources have you covered.
Why Choose PMA for Learning?
PMA provides a wide range of educational content tailored to meet the needs of product marketers at all levels. From foundational courses to advanced workshops, PMA's learning opportunities are designed to provide practical knowledge and actionable insights that you can apply in your role.
Here's a glimpse into the valuable learning opportunities available to you:
Master Classes
PMA offers over 20 master classes covering a variety of essential topics, including segmentation, competitive intelligence, positioning, and sales enablement. These expert-led courses are designed to provide in-depth knowledge and practical skills that you can immediately apply in your role.
Structured Learning Paths
To ensure a comprehensive learning experience, PMA provides structured, 6-8 week learning paths on critical topics such as positioning, go-to-market (GTM) strategies, and more. These learning paths offer a clear roadmap for your professional development, allowing you to build your expertise step by step.
Hands-On Workshops
PMA's hands-on workshops are led by industry professionals and focus on mastering key skills in areas such as market research, competitive intelligence, pricing, and GTM strategies. These workshops provide a practical, immersive learning experience that helps you develop the skills you need to succeed.
OnDemand Learning
For those who prefer to learn at their own pace, PMA OnDemand offers access to hundreds of hours of recorded content from leading experts and industry giants. With PMA OnDemand, you can revisit sessions from past events, catch up on missed content, and stay updated with the latest trends and best practices.
Personalized Learning Experience
PMA understands that every professional's learning journey is unique. That's why they offer personalized resources and support to help you achieve your specific goals. The Ultimate Career Companion, available through the Pro+ Membership, provides expert advice and tailored resources to guide you through your professional development.
Product Marketing Certified: Core
Product Marketing Certified: Core
Whether you're a seasoned professional looking to level up your skills or a newcomer seeking to enter the field of product marketing, this course has something for everyone.
Here's why Product Marketing Certified: Core stands out:
Comprehensive Curriculum
The course covers every aspect of product marketing, ensuring a well-rounded education. You'll dive into topics such as:
Pricing and market research
Objectives and Key Results (OKRs)
Personas and positioning
Go-to-market (GTM) strategies
Communication and sales enablement
Onboarding, analysis, and optimization
Learn from Industry Experts
With instructors like April Dunford, Susan 'Spark' Park, Mary Sheehan, Francisco T. Bram, Marcus Andrews, Sarah Din, Natalie Louie, Tamara Grominsky, and Misha Rangel, you'll gain insights from top leaders in the field. These seasoned professionals bring real-world experience and practical knowledge to the course.
Practical, Actionable Content
The course includes:
19+ hours of on-demand content
11 comprehensive modules
57 exam questions
20 customizable templates and frameworks
5 coursework tasks
You'll have access to ready-to-use templates, battlecards, and GTM strategies that you can implement in your organization right away.
Course Benefits
By the end of the Product Marketing Certified: Core course, you'll be able to:
Implement tried-and-tested frameworks and templates in your role
Standardize processes and get everyone in your team working in sync
Collaborate cross-functionally and drive outcomes for the entire business
Enhance your marketability with an official certification from CPD and CIM
Flexible Learning Experience
The course is 100% on-demand and self-paced, allowing you to learn at your convenience. With lifetime access to the curriculum, you can revisit the content anytime to refresh your knowledge and stay up-to-date with market trends. Plus, you'll benefit from live monthly Q&A sessions with PMM experts, offering tailored answers to your questions and day-to-day challenges.
Product Marketing : Hired
Product Marketing : Hired
PMM Hired is tailored to support professionals at every stage of their career journey. Here’s why it's the ultimate tool for aspiring and experienced product marketers alike:
Exclusive Career Advice
Gain access to valuable career advice from industry-leading professionals who have navigated the same path. Learn from their experiences, insights, and proven strategies to enhance your career trajectory.
Comprehensive Interview Preparation
With over 400 sample interview questions, PMM Hired prepares you for any interview scenario. You'll find advice on how to handle potential questions, mock interviews for practice, and the inside scoop on the types of tasks you'll be asked to complete in PMM interviews.
Tailored Content for Career Advancement
PMM Hired offers exclusive content specifically designed to fast-track and advance your career. From understanding the responsibilities of different PMM roles to mastering key skills, the program provides the knowledge you need to excel.
Live Monthly Workshops
Participate in live monthly workshops where you can ask questions, practice for interviews, and gain insights from experienced PMMs. These interactive sessions are a fantastic opportunity to network with fellow job hunters and hirers.
Who Is PMM Hired For?
PMM Hired is perfect for anyone looking to start or progress in a product marketing career. Whether you’re an Associate Product Marketing Manager, a Product Marketing Manager, or aiming for a Senior PMM role, PMM Hired has something for you. It addresses common PMM challenges and offers solutions to questions like how to find your voice with the C-suite or effectively socialize customer research findings.
Inside PMM Hired
Here’s a taste of what you'll find inside PMM Hired:
Role-Specific Guidance: Tailored content for different PMM roles, from Associate Product Marketing Manager to VP of Product Marketing.
Sample Interview Tasks: Get a sneak peek at the types of tasks you'll encounter in PMM interviews.
Mock Interviews and Sample Questions: Practice with real-world interview scenarios and questions.
Career Transition Advice: Learn how to make the internal move into product marketing and prepare for your first product marketing interview.
Key Skills and Responsibilities: Understand the core skills needed for each PMM role and where responsibilities increase as you progress.
Salary Insights: Benchmark your salary with insights into PMM compensation at various levels.
Additional Resources: Access extra resources like job descriptions, lessons from current PMMs, and expert presentations.
Success Stories
PMM Hired has already helped numerous professionals land their dream jobs and advance their careers. Here’s what some users have to say:
"PMM Hired helped me land my dream job. This hub contains a lot of great career development materials and is easily worth the little cash asked!" - Thomas Fogt, Product Marketing Specialist at Keepit
"PMM Hired is an incredible resource that helps Junior to Senior level Product Marketers in their career journey. It's a deep dive into roles and core skills required to thrive and what major organizations are looking for from candidates." - Kelly Gill, Product Marketing Manager at Sirch
"I loved the transition videos/explanations, especially for PMM to Sr. PMM. It specified where the responsibility increased, which was very useful for my upcoming interview." - Ashley Klepach, Product Marketing Manager
Product Marketing Certified: Advanced
Product Marketing Certified: Advanced
Designed for senior product marketing managers (PMMs), this course covers every aspect of product marketing through a unique lens, balancing tactics and strategy. It’s not just about mastering your day-to-day role; it's about setting you up for the next big leap in your career.
Here's why Advanced Product Marketing Certified stands out:
Comprehensive Curriculum
The course offers an extensive curriculum that includes:
Strategic Planning and Implementation: Master the art of strategic planning and execute your plans effectively.
Market and Customer Research: Gain in-depth insights into your market and customers to inform your strategies.
Competitive Intelligence and Analyst Relations: Stay ahead of the competition with cutting-edge competitive intelligence techniques.
Segmentation and Personas: Create detailed personas and segment your audience for targeted marketing efforts.
Positioning and Messaging: Develop compelling positioning and messaging that resonate with your target audience.
Narrative Design and Pricing: Craft compelling narratives and optimize your pricing strategies.
Metrics and GTM Strategy: Measure your success and refine your go-to-market strategies.
Sales Enablement and Retention: Equip your sales team with the tools they need to succeed and retain customers.
Cross-Functionality and Professional Development: Enhance your collaboration skills and focus on continuous professional growth.
Expert Instructors
Learn from industry leaders who bring real-world experience and practical knowledge to the course. Instructors include:
April Dunford: CEO and positioning expert
Jennifer Bunting: Head of Product Marketing for EMEA & LATAM
Scott Shapiro: Google Workspace GTM and Sales Offers Lead
William Chia: VP of Marketing
Richard Seroter: Director of Developer Relations
Bill Peterson: Senior Director of Market Strategy and Competitive Intelligence
Dennis Yuscavitch: Former Global Director of Product Marketing
Daniella Latham: Senior Product Marketing Manager
Dominic Constandi: Chief Customer Officer
Course Benefits
By the end of the Advanced Product Marketing Certified course, you’ll be able to:
Implement Successful Product Launches: Use the insights and strategies you learn to execute successful product, feature, and market launches.
Keep Products on the Market: Effectively manage the full customer cycle to ensure product success.
Build High-Performing Teams: Foster a collaborative and productive environment that drives your company's growth.
What's Included
The course includes:
Content: 20 comprehensive modules with over 350 chapters filled with real-world expertise.
Coursework: 16 practical tasks to help you apply what you’ve learned.
Templates: 70+ tried and tested templates to streamline your processes.
Bonus Videos: 25+ exclusive insights from industry-leading product marketers.
Support: Access to a community of 50,000+ product marketers for collective knowledge and experience.
Exams: 300+ rigorous exam questions to evaluate your knowledge.
Certification: An official certification upon successful completion of the course.
Master Certifications
Master Certifications
PMA's Masters-level certified courses are meticulously designed to provide you with a comprehensive understanding of key product marketing concepts.
Here's why these courses stand out:
In-Depth Curriculum
Each course offers a thorough exploration of its respective topic, ensuring you gain a deep and practical understanding. Topics include:
Narrative Design Certified: Learn to tell compelling stories that can't be ignored.
Messaging Certified: Create messaging that compels action and clearly articulates your product's value.
Positioning Certified: Find your place in the market, make yourself heard, and differentiate your product.
Storytelling Certified: Master the art of storyselling and understand the science behind telling a story that sells.
Segmentation Certified: Fine-tune your focus, understand your audience, and propel your product.
Customer Advisory Board Certified: Perfect your CABs, understand your audience, and boost your revenue.
Persona Certified: Take your personas to the next level and create detailed profiles.
Go-to-Market Certified: Develop repeatable and scalable GTM strategies for triumphant launches.
Market Research Certified: Gain the know-how for conducting comprehensive market research.
Marketing Certified: Transform your marketing strategy and position yourself for the CMO role.
Consumer Psychology Certified: Tap into consumer psychology and understand behavioral economics.
Customer Research Certified: Connect with your customers and grow your product with customer research.
Metrics Certified: Determine your strategic value and turn your metrics into growth.
Sales Enablement Certified: Optimize your internal programs with sales enablement training.
Cross-Functional Collaboration Certified: Refine your communication, demonstrate your value, and collaborate seamlessly.
Pricing Certified: Nail your pricing strategy and convert more customers.
Competitive Intelligence Certified: Build the intel skill set to leave your rivals dazed and confused.
Analyst Relations Certified: Leverage analysts to boost your competitive advantage.
Building a PMM Team Certified: Build a high-performing product marketing team that delivers growth.
Expert Instructors
Learn from industry leaders who bring real-world experience and practical knowledge to each course. These seasoned professionals provide insights and strategies that you can immediately apply in your role.
Course Benefits
By enrolling in PMA's certified courses, you'll gain:
Comprehensive Knowledge: Master key product marketing concepts and strategies.
Practical Skills: Acquire actionable skills that you can implement in your day-to-day role.
Industry Recognition: Earn official certification that validates your expertise and enhances your marketability.
Career Advancement: Position yourself for career growth and leadership roles within your organization.
Flexible Learning Experience
PMA's courses are designed to fit into your busy schedule. With online, self-paced learning, you can progress through the curriculum at your own pace. This flexibility allows you to balance professional development with your existing commitments.
Fundamentals Courses
Fundamentals Courses
PMA's Fundamentals certifications are expertly crafted to provide a comprehensive understanding of key product marketing concepts. Whether you're a seasoned professional looking to refresh your knowledge or a newcomer seeking to enter the field, these courses offer valuable insights and practical skills that you can apply in your day-to-day role.
Expert-Led, On-Demand Sessions
Each certification course is led by industry experts who bring real-world experience and practical knowledge to the table. The on-demand format allows you to learn at your own pace, fitting seamlessly into your busy schedule. With these courses at your fingertips, you can gain a deep understanding of the essentials and elevate your product marketing strategy.
Here's a glimpse into the valuable certifications you can access:
Product Marketing Essentials
Master the core principles of product marketing, including market research, customer segmentation, and competitive analysis.
Learn how to develop and execute effective go-to-market strategies that drive growth and success.
Positioning and Messaging
Understand the art of positioning your product in the market and crafting compelling messaging that resonates with your target audience.
Gain insights into creating value propositions and key messages that differentiate your product from the competition.
Sales Enablement
Equip your sales team with the tools and resources they need to succeed.
Learn how to develop sales enablement materials, conduct training sessions, and align sales and marketing efforts.
Aspiring PMMs
Navigate your journey into product marketing with tailored sessions designed for aspiring product marketing managers (PMMs).
Explore the roles and responsibilities of PMMs and gain insights into career progression within the field.
How to Access the Certifications
Paid PMA members can access these certifications for free by entering the promo code PMAFUNDA100 at checkout. Simply choose your desired certifications, apply the promo code, and enjoy learning!
Learning Paths
Learning Paths
PMA's learning paths are tailored to meet the needs of product marketers at all levels. Whether you're looking to deepen your understanding of sales enablement, refine your positioning and messaging, or excel in go-to-market strategies, PMA's learning paths offer a comprehensive learning experience. Each path is designed to take around 6-8 weeks to complete, with a blend of videos, guides, and templates to maximize your learning.
Explore PMA's Learning Paths
Here's a glimpse into the valuable learning paths available to you:
Sales Enablement Path
Sales Enablement Learning Path: Continue your professional development with this 7-week program designed to equip you with the skills needed to support and empower your sales team.
Positioning & Messaging Path
Positioning & Messaging Learning Path: Enhance your ability to position your product effectively and craft compelling messaging with this 7-week program.
Go-to-Market Path
Go-to-Market Learning Path: Master the art of launching products successfully with this 7-week program focused on developing repeatable and scalable go-to-market strategies.
Persona Path
Persona Learning Path: Create detailed and effective personas with this 7-week program, helping you understand your audience and tailor your marketing efforts accordingly.
Competitive Intelligence Path
Competitive Intelligence Learning Path: Stay ahead of the competition with this 5-week program designed to enhance your competitive intelligence skills.
Metrics & OKRs Path
Metrics & OKRs Learning Path: Gain a deeper understanding of key performance indicators and how to measure your success with this 5-week program.
Collaboration Path
Collaboration Learning Path: Improve your cross-functional collaboration skills with this 4-week program, ensuring you can work effectively with teams across your organization.
How to Get Started
Each learning path is designed to be flexible and manageable, requiring approximately 1 hour per week. This ensures you can fit your professional development into your busy schedule without feeling overwhelmed. To get started, simply choose the learning path that aligns with your goals and begin your journey toward mastery.
Tools
Tools
Maximize Your Potential with PMA Tools
Welcome to the Product Marketing Alliance (PMA) Tools tab! Our suite of strategic tools is designed to provide you with immediate, AI-powered advice and support, helping you excel in your product marketing career. Whether you're looking to benchmark your salary, enhance your competencies, or get personalized support, we've got you covered.
Product Marketing GPT
Product Marketing GPT
Powered by AI and trained by the Product Marketing Alliance community, PMM-GPT provides you with quick, reliable insights to help you excel in your product marketing role.
Why Use PMM-GPT?
Immediate Answers: Get instant responses to your product marketing questions, from team building to improving product positioning.
Expert Guidance: Benefit from AI-powered advice, trained by top product marketing professionals.
Comprehensive Resources: Access a wealth of information, including popular questions, skill benchmarks, and salary comparisons.
Salary calculator
Salary calculator
Curious about how your salary stacks up against others in the industry? Or wondering what you can expect as you climb the career ladder? Our salary calculator is here to help! Simply fill in a few fields, explore the advanced filters, and let the calculator do the rest. Whether you're planning your next career move or negotiating a raise, our tool provides the insights you need to make informed decisions. Click on the image below to access the calculator:
Product marketing IQ
Product marketing IQ
Ready to discover where you stand in the world of product marketing? Our Product Marketing IQ Test is designed to assess your experience and involvement in key product marketing pillars, from research and pricing to personas and sales enablement. Complete the test and receive a detailed synopsis of your strengths, areas for growth, and how you compare to your peers. Plus, you'll get a downloadable report and access to our Product Marketing Competency Framework to help you benchmark your progress.
Personal Branding
Personal Branding
Our Personal Branding Hub is here to help you shine. From events to articles, we'll work with you to get the exposure you want and deserve. Whether you're looking to boost your online presence, refine your personal brand, or connect with industry leaders, we've got the resources and support you need.
What You'll Find Here:
Expert Tips: Learn from the best with articles and guides on personal branding strategies.
Networking Opportunities: Connect with like-minded professionals and expand your network.
Exclusive Events: Participate in events designed to elevate your personal brand and showcase your expertise.
Resources and Tools: Access templates, checklists, and other resources to help you build and maintain a strong personal brand
Create and Contribute
Create and Contribute
Share Your Expertise with PMA
Join the Product Marketing Alliance (PMA) and become a valued contributor to one of the world's largest product marketing communities. Whether you're a seasoned pro or just starting out, your insights and experiences can help shape the future of product marketing.
Ways to Contribute:
Write for us: Share your knowledge through articles and blog posts.
Speak at events: Present at our webinars, workshops, and conferences.
Host a podcast: Lead discussions on trending topics in product marketing.
Sponsorship opportunities: Partner with us to reach a wider audience.
Spotlight a member: Highlight the achievements of fellow PMA members.
Contribute to reports: Provide data and insights for our industry reports.
Be a course beta tester: Help us refine our educational content.
Become an affiliate partner: Promote PMA and earn rewards.
AMA contributor: Participate in Ask Me Anything sessions.
Organize meet-ups: Connect with local product marketers.
Why Get Involved?
40,000+ Members: Join a thriving community of product marketers.
Global Reach: Connect with professionals from around the world.
Professional Growth: Enhance your skills and expand your network.
To activate your course bundle, click here and enter the coupon code given on your dashboard at checkout for free access. Enjoy learning!