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Team Membership

Hannah Sangwin avatar
Written by Hannah Sangwin
Updated over 2 months ago

Why product marketing teams pick PMA to level-up.

And why you should, too…

01 Always up-to-date resources.

With new resources added to our membership plans every month, you’ll always be up-to-date with the very latest product marketing insights, trends, and learnings.

02 Speak a shared language.

Ensure everyone’s speaking the same language, working off the same industry-standard frameworks, and adopting a shared mindset for continuous, iterative improvement.

03 Retain top talent.

Attract and retain top talent by demonstrating your ongoing commitment to your team’s professional development.

04 Accelerate your team’s learning journey.

Give yourself an unfair competitive advantage by arming your team with proven product marketing tactics and strategies, and speed up your team’s learning journey.

05 Consistent practices.

Accelerate your team’s professional growth trajectory by consistently fueling them with ideas and resources they can apply to specific projects.

06 Increase strategic influence.

Use your team’s drive to professional development to 10x product marketing’s business impact and increase your strategic influence.


How team memberships work

Shared language

Create shared language across your team and company and get everyone on the same page.

Consistent practices

Use industry-standard frameworks to level-up your entire team and increase the quality of everyone’s output.

Retain top talent

Attract and retain top talent by demonstrating your ongoing commitment to your team’s professional development.


What team membership looks like in practice

  • Kickstart a never-ending cycle of ideas and inspiration with new exclusive content shared weekly and OnDemand event footage uploaded monthly.

  • Solve team challenges async in the members-only community, through mentorship, or live in any one of our regular members-only events.

  • Upskill in specific product marketing competencies with our suite of CIM and CPD accredited certifications.

  • Save time and standardize your next project rollout with tried and tested templates and frameworks ready to be copied, personalized, and used.

  • Expand networks, perspectives, skills, and innovation by getting your team in a room with 100s of forward-thinking product marketers at a local Summit.


Our plans are designed to create world-class teams

Pro for teams

Full access to premium product marketing resources.

$38 /month billed annually

Price per member. Minimum of 3 members

  • 100+ templates & frameworks

  • 500+ hours’ OnDemand presentations

  • 200+ exclusive articles

  • Mentor program

  • Members-only events

  • Members-only community

  • 4x fundamentals courses

  • 10% off all certifications

  • Up to 40% of summits

  • PMM learning paths

  • PMM toolkits

  • Ungated reports

  • Product Marketing GPT

  • PMM salary calculator

Pro+ for teams

L&D for product marketers with 0-4 years’ experience.

$150 /month billed annually

Price per member. Minimum of 3 members

Everything in Pro, plus:

  • PMM Certified: Core

  • PMM Certified: Advanced

  • 20+ Masters certifications

  • Live workshops

  • 1x complimentary summit ticket

  • PMM Hired

  • Gain exclusive access to a Product Marketing Core course—either Live & In-Person or Live & Online—included with your in-person event ticket.


FAQs

Can we get a team discount if we choose different membership options?

You certainly can. To create a mixed membership page, drop Matt a line or book some time in with the team to chat about options and group discounts.

What's the difference between the Pro and Pro+ plans?

Pro+ contains everything the Pro membership plan does, plus, a few incredible extras, like:

  • Access to all our Core and Advanced certifications (RRP $15,000+).

  • Option to attend 1x in-person Product Marketing Certified: Core course per year.

  • Product Marketing Hired.

  • A complimentary Product Marketing Summit ticket (RRP $1,295) every year your subscription is active.

  • Live and interactive workshops every month.

Which plan is most suitable for what my team are looking to use it for?

It depends entirely on what your team’s learning goals and style are.

If you have 0-4 years of experience and are looking to layer accredited certifications and in-person networking into your learning experience, we’d suggest Pro+ membership.

If you have the same objectives but have more product marketing experience under your belt, Exec+ will be a better fit for you.

If you’re looking primarily for OnDemand templates, frameworks, presentations, and resources, Pro membership is a great plan to get you started.

I'm still not sure which plan is right for me, can I talk it through with someone?

Absolutely. Feel free to book some time in with the team for more info on our plans and chat through your options.

Reach out to support@pmmalliance.com for more information or via the chat.


Upskill your entire product‍ marketing team

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

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