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Pro membership dashboard guide

Pro membership dashboard guide

How to make the most of your membership!

Hannah Sangwin avatar
Written by Hannah Sangwin
Updated over 2 months ago

Welcome to the Product Marketing Alliance Pro members dashboard!

At Product Marketing Alliance, we are dedicated to uniting product marketers across the globe and providing them with the resources, tools, and community they need to excel. Our Pro membership offers an exclusive bundle of top-tier courses, ready-to-use templates, and a wealth of resources designed to streamline your day-to-day tasks and elevate your skills.

As a Pro member, you'll have access to:

  • 90+ ready-to-use templates and frameworks to enhance your efficiency.

  • Private workspace for collaboration with peers and experts from diverse industries.

  • Exclusive courses with a 10% discount using code 10MEMBER at checkout.

  • Specialist insights from leading product marketers with action-led case studies and use cases from top companies like LinkedIn, Etsy, Google, and IBM.

  • AI-powered advice tailored to your product marketing queries, trained by our community experts.

  • Discounts on in-person events and certifications, including 40% off summits and 10% off all certifications.

Join our community of forward-thinking product marketing enthusiasts, all rallied around the shared goal of elevating product marketing standards worldwide. Upgrade your knowledge, connect with peers, and thrive in your career with the Product Marketing Alliance Pro membership.

Product Marketing Alliance


Understanding your Pro dashboard

The Product Marketing Alliance (PMA) dashboard is your one-stop hub for everything you need to succeed in the world of product marketing strategies. Designed with simplicity and efficiency in mind, the dashboard offers seamless access to essential resources, events, certifications, and more.

Pro membership: everything you need to excel

Connect & Meet

In today's fast-paced world, building and maintaining a strong professional network is more important than ever. Whether you're looking to advance your career, share your expertise, or simply connect with like-minded individuals, "Connect and Meet" offers the perfect platform to achieve your goals.

What you'll find here:

  • Private Workspace: Collaborate with peers and experts from diverse industries in a dedicated space.

  • Networking Opportunities: Connect with like-minded professionals and expand your network.

  • Expert Insights: Gain valuable knowledge from seasoned product marketing leaders.

  • Community Events: Participate in exclusive events and discussions to stay ahead in the field.

Join our vibrant community and take advantage of the opportunities to connect, learn, and thrive with your peers.

Members Only Community

Connect with 100s of your PMM and cross-collaborative peers. Gain access to resources, events, and opportunities that are not available to the general public. From specialized workshops to insider industry reports, you'll have the edge over your peers.

How to Get Started

  1. Join the Community: Sign up for a membership and become part of an exclusive group of product marketing leaders. Gain access to all the benefits and resources our community has to offer.

  2. Engage Actively: Take part in discussions, attend events, and share your insights. The more you engage, the more you'll benefit from the community.

  3. Leverage Resources: Make use of the various tools and resources available to you. From industry reports to personal development guides, there's a wealth of information at your fingertips.

Find a Mentor

In the dynamic world of product marketing, having a mentor can be a game-changer. The Product Marketing Alliance (PMA) Mentorship Program is designed to pair product marketers with leaders in their field, providing invaluable advice, resources, and confidence to help you excel in your career.

Why Join the PMA Mentorship Program?

  1. Tap into Expertise: Gain access to experienced mentors who can offer personalized guidance and support tailored to your career goals. Whether you're looking to advance in your current role or explore new opportunities, a mentor can provide the insights you need.

  2. Monthly Matches: Get matched with a new mentor every month if needed, ensuring you receive diverse perspectives and advice from various industry leaders.

  3. Confidential 1:1 Time: Enjoy complete, confidential one-on-one sessions with your mentor, allowing you to ask questions and seek advice on any topic.

  4. Grow Your Network: Expand your professional network by connecting with topic-specific specialists and other mentees within the PMA community.

  5. Solve Problems with Confidence: Tackle challenges and up-skill with the confidence that comes from having a mentor's support and guidance.

  6. Tailored Advice: Receive advice tailored to your product and industry, helping you navigate the unique challenges and opportunities you face.

  7. Explore New Ideas: Tap into insights and perspectives you wouldn't otherwise have access to, fostering innovation and growth in your career.

The Product Marketing Alliance Mentorship Program is more than just a mentorship platform; it's a community where product marketers come together to learn, grow, and succeed. By joining, you'll not only expand your network but also gain valuable insights and opportunities that can propel your career forward. So, what are you waiting for? Join the PMA mentorship program today and take the first step towards a brighter professional future.

Become a Mentor

Are you a seasoned product marketer looking to give back to the community and shape the future of the industry? The Product Marketing Alliance Mentor Program offers you the perfect opportunity to share your expertise, gain fresh perspectives, and make a lasting impact on the careers of aspiring product marketers.

Why Become a Mentor?

  1. Help Others Grow: By becoming a mentor, you can help others grow and give back to the community while building your legacy. Your guidance can shape the careers of future product marketing leaders.

  2. Gain Fresh Perspectives: Mentoring is a two-way street. You'll gain fresh perspectives from your mentees and expand your own knowledge. It's a rewarding experience that keeps you current in the evolving field of product marketing.

  3. Advance Your Career: Mentoring can advance your career by forging lasting relationships and boosting your confidence. It's a CV-worthy experience that showcases your leadership and expertise.

  4. Earn Extra Income: As a mentor, you can earn extra income while being part of the world's largest product marketing community. It's a win-win situation that benefits both you and your mentees.

  5. Shape Future Leaders: Your mentorship can positively impact someone's career and shape future leaders in the product marketing field. It's a fulfilling way to contribute to the industry's growth.

FAQs for the Mentorship Program

  • Can anyone be a mentor?

    We carefully vet every applicant to ensure that only the crème de la crème product marketers come on board.

  • How many hours do I have to commit to?

    The commitment varies, but we ensure it's manageable for busy professionals.

  • Will I have to work weekends?

    Mentoring schedules are flexible and can be tailored to fit your availability.

  • Can I mentor more than one person at a time?

    Yes, you can mentor multiple mentees if you wish.

  • What if I don't get on with my mentee?

    We provide support to ensure a positive mentoring experience for both parties.

  • How will the communication side of things work?

    Communication can be done through various channels, including email, video calls, and in-person meetings.

  • Can I be a mentor and mentee?

    Yes, you can participate in both roles to maximize your growth and learning.

Events

Stay ahead in the dynamic world of product marketing by joining the Product Marketing Alliance (PMA) events. Our events calendar is packed with opportunities for learning, networking, and professional growth. Whether you're looking to attend workshops, masterclasses, meetups, or summits, PMA has something for everyone.

Get Involved:

Whether you want to speak, attend, host, or become a partner, there are numerous ways to get involved in PMA events. Reach out to our team to discuss how you can contribute to future product marketing events.

Join Our Newsletter:

Stay updated with the latest events and opportunities by subscribing to our weekly newsletter. No spam, just valuable insights and updates.

Resources

At Product Marketing Alliance (PMA), we believe that access to the right resources can make all the difference in your professional journey. Our comprehensive collection of resources is designed to empower product marketers with the tools, insights, and knowledge they need to excel in their roles.

Templates and Frameworks

Stay ahead in your product marketing journey with the Product Marketing Alliance's (PMA) extensive collection of templates and frameworks. Our resources are designed to help you streamline your processes, enhance your strategies, and achieve your marketing goals with ease.

Why Use PMA Templates & Frameworks?

  1. Ready-to-Use Templates: Access over 90+ ready-to-use templates that cover everything from go-to-market strategies to sales enablement and customer journey mapping.

  2. Structured Frameworks: Utilize structured frameworks to optimize customer acquisition, retention, and revenue growth.

  3. Expert Insights: Learn from industry giants like LinkedIn, Etsy, Google, and IBM through action-led case studies and best practices.

  4. Continuous Updates: Check back every month for new resources to keep your strategies fresh and effective.

Product Marketing onDemand

Whether you missed a live event or want to revisit a session, our OnDemand catalog has you covered. Access hundreds of hours of footage from industry leaders like Google, Asana, Adobe, Expedia Group, and more.

Why Use Product Marketing OnDemand?

  1. Comprehensive Coverage: Explore sessions from various events, including Product Marketing Summits, Virtual Summits, and specialized workshops.

  2. Learn from Experts: Gain insights from top professionals and companies in the industry. Hear from speakers at Google, Adobe, LinkedIn, and many others.

  3. Flexible Learning: Watch sessions at your own pace and convenience. Whether you're at home or on the go, you can access valuable content anytime, anywhere.

  4. Diverse Topics: Dive into a wide range of topics, from go-to-market strategies and competitive intelligence to customer research and sales enablement.

Industry reports

Our data-backed reports provide valuable insights into market trends, salary surveys, leadership perspectives, and more, helping you make informed decisions and drive success in your role.

Why Use PMA Industry Reports?

  1. Market Trends: Stay updated on the latest market trends and developments to keep your strategies relevant and effective.

  2. Salary Surveys: Benchmark your compensation with our detailed salary surveys, covering global, US, and European markets.

  3. Leadership Insights: Gain fresh perspectives on leadership and refine your credentials with our in-depth reports.

  4. Actionable Data: Access actionable data and insights from product marketing professionals across the globe.

Explore Our Reports

Dive into our extensive collection of industry reports and unlock the knowledge you need to excel in your career. From OKR deep dives to competitive intelligence, PMA has the resources to support your growth.

Members-only articles

Our members-only resources are designed to help you stay ahead in the competitive world of product marketing.

Why PMA Membership Content?

  1. Expert Insights: Learn from leading product marketers through in-depth articles, case studies, and playbooks.

  2. Actionable Strategies: Discover proven strategies and frameworks to enhance your go-to-market plans, messaging, and leadership skills.

  3. Exclusive Access: Enjoy members-only content that covers the latest trends, best practices, and innovative approaches in product marketing.

Toolkits

Toolkits are designed to equip you with everything you need to excel in product marketing. From research and competitive intelligence to positioning and sales enablement, we've got you covered.

Why Use PMA Toolkits?

  1. Comprehensive Resources: Each toolkit is packed with presentations, templates, and guides to help you hit the ground running.

  2. Specialized Focus: Whether you're working on a positioning overhaul or planning a product launch, our toolkits provide targeted support.

  3. Expert Insights: Learn from the best with resources that embody the voice of the customer and industry-leading practices.

Learning

Our Learning Hub is designed to provide you with all the resources you need to excel in your career. Whether you're looking to refresh your knowledge on the fundamentals or dive deep into advanced topics, we've got you covered.

Key Features:

  • Exclusive Certifications: Access all your purchased and exclusive certifications in one place.

  • Free Fundamentals: Refresh yourself on the basics with our free courses (RRP $750).

  • Structured Learning Paths: Follow 6-8 week learning paths on various topics, from positioning to go-to-market strategies.

  • Pro+ Membership: Looking for something more? Upgrade to Pro+ for additional resources and benefits.

All Certifications

Certifications! Our certifications are designed to fast-track your career and provide you with the skills and knowledge needed to excel in the dynamic field of product marketing.

Why Choose PMA Certifications?

  1. World-Class Expertise: Our certifications are built with leading product marketing experts from top organizations like Dropbox, Shopify, LinkedIn, Airtable, and Meta.

  2. Accredited and Recognized: We are accredited by the Chartered Institute of Marketing and CPD, ensuring that our courses meet the highest standards of quality and relevance.

  3. Real-Life Application: Our courses are based on real-life experiences, practical implementation, and actionable learnings that you can apply immediately.

My certifications

Our courses are designed to help you propel your product and career to the next level. Whether you're just starting out or looking to advance your expertise, we have a course tailored for you. On this page, you'll find a complete list of all the courses and certifications you've purchased and completed.

Why Choose PMA Courses?

  1. Expert-Led Training: Learn from industry leaders and top professionals from companies like Dropbox, Shopify, LinkedIn, and more.

  2. Flexible Learning Options: Choose from self-paced, live virtual, or in-person courses to fit your schedule and learning style.

  3. Comprehensive Curriculum: Our courses cover a wide range of topics, including core product marketing, advanced strategies, leadership, and specialized areas like narrative design and segmentation.

Fundamentals course

Our fundamentals certifications are designed to provide you with the foundational knowledge and skills needed to excel in the dynamic field of product marketing. Whether you're just starting out or looking to refresh your skills, our expert-led, on-demand sessions have got you covered.

Why Choose PMA's Fundamentals Certifications?

  1. Expert-Led Sessions: Learn from industry leaders and top professionals who bring real-world experience and insights to the table.

  2. On-Demand Access: Enjoy the flexibility of learning at your own pace with our on-demand sessions. Access the content anytime, anywhere.

  3. Comprehensive Curriculum: Our certifications cover essential topics such as positioning and messaging, sales enablement, and navigating your journey into product marketing.

  4. Free for Members: Our fundamentals certifications are 100% free for paid members. Simply enter the promo code PMAFUNDA100 at checkout for free access.

Learning Paths

Our exclusive, members-only learning programs are designed to help you up-skill and continue your professional development. Each track is tailored to take around 6-8 weeks to complete, with a blend of videos, guides, and templates. Dedicate just one hour a week to elevate your product marketing expertise.

Explore Our Learning Paths:

  • Sales Enablement Path: Enhance your sales strategies with our 7-week program.

  • Positioning & Messaging Path: Master the art of positioning and messaging in 7 weeks.

  • Go-to-Market Path: Plan and execute successful product launches with our 7-week program.

  • Persona Path: Develop detailed personas in this 7-week journey.

  • Competitive Intelligence Path: Gain insights into your competitors with our 5-week program.

  • Metrics & OKRs Path: Learn to measure success with our 5-week program.

  • Collaboration Path: Improve team collaboration in just 4 weeks.

Tools

Maximize Your Potential with PMA Tools

Welcome to the Product Marketing Alliance (PMA) Tools tab! Our suite of strategic tools is designed to provide you with immediate, AI-powered advice and support, helping you excel in your product marketing career. Whether you're looking to benchmark your salary, enhance your competencies, or get personalized support, we've got you covered.

Product Marketing GPT

Powered by AI and trained by the Product Marketing Alliance community, PMM-GPT provides you with quick, reliable insights to help you excel in your product marketing role.

Why Use PMM-GPT?

  1. Immediate Answers: Get instant responses to your product marketing questions, from team building to improving product positioning.

  2. Expert Guidance: Benefit from AI-powered advice, trained by top product marketing professionals.

  3. Comprehensive Resources: Access a wealth of information, including popular questions, skill benchmarks, and salary comparisons.

Salary calculator

Curious about how your salary stacks up against others in the industry? Or wondering what you can expect as you climb the career ladder? Our salary calculator is here to help! Simply fill in a few fields, explore the advanced filters, and let the calculator do the rest. Whether you're planning your next career move or negotiating a raise, our tool provides the insights you need to make informed decisions. Click on the image below to access the calculator:

Product marketing IQ

Ready to discover where you stand in the world of product marketing? Our Product Marketing IQ Test is designed to assess your experience and involvement in key product marketing pillars, from research and pricing to personas and sales enablement. Complete the test and receive a detailed synopsis of your strengths, areas for growth, and how you compare to your peers. Plus, you'll get a downloadable report and access to our Product Marketing Competency Framework to help you benchmark your progress.

Personal Branding

Our Personal Branding Hub is here to help you shine. From events to articles, we'll work with you to get the exposure you want and deserve. Whether you're looking to boost your online presence, refine your personal brand, or connect with industry leaders, we've got the resources and support you need.

What You'll Find Here:

  • Expert Tips: Learn from the best with articles and guides on personal branding strategies.

  • Networking Opportunities: Connect with like-minded professionals and expand your network.

  • Exclusive Events: Participate in events designed to elevate your personal brand and showcase your expertise.

  • Resources and Tools: Access templates, checklists, and other resources to help you build and maintain a strong personal brand

Create and Contribute

Share Your Expertise with PMA

Join the Product Marketing Alliance (PMA) and become a valued contributor to one of the world's largest product marketing communities. Whether you're a seasoned pro or just starting out, your insights and experiences can help shape the future of product marketing.

Ways to Contribute:

  • Write for us: Share your knowledge through articles and blog posts.

  • Speak at events: Present at our webinars, workshops, and conferences.

  • Host a podcast: Lead discussions on trending topics in product marketing.

  • Sponsorship opportunities: Partner with us to reach a wider audience.

  • Spotlight a member: Highlight the achievements of fellow PMA members.

  • Contribute to reports: Provide data and insights for our industry reports.

  • Be a course beta tester: Help us refine our educational content.

  • Become an affiliate partner: Promote PMA and earn rewards.

  • AMA contributor: Participate in Ask Me Anything sessions.

  • Organize meet-ups: Connect with local product marketers.

Why Get Involved?

  • 40,000+ Members: Join a thriving community of product marketers.

  • Global Reach: Connect with professionals from around the world.

  • Professional Growth: Enhance your skills and expand your network.

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Discounts

As a valued member, you get access to exclusive discounts on a variety of products, services, and events that can help you accelerate your career and achieve your goals.

Why Take Advantage of PMA Discounts?

  1. Save Money: Enjoy special discounts on tools, resources, and events that are essential for your professional growth.

  2. Invest in Your Career: Use the savings to invest in certifications, courses, and other learning opportunities.

  3. Exclusive Offers: Access deals that are only available to PMA members, giving you an edge over your peers.

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