Build, retain, and train a gold-standard product marketing team
Upskill your entire team, get everyone speaking the same language, and level-up your PMM impact with accredited courses your team can use to learn today and apply tomorrow.
Why PMM teams pick PMA to get certified
And why you should, too…
01 Accredited and trusted by world-leading experts
Our courses are accredited by the Chartered Institute of Marketing and CPD and trusted by Fortune 500 brands, so you can be rest assured your team will be working off the very best resources.
02 Always up-to-date resources
The product marketing landscape is constantly evolving. Our certifications are regularly updated with the latest trends, tactics, topics, and strategies, ensuring you’re never left behind.
03 Speak a shared language
Product marketing can look different from company-to-company. Putting your team through our certifications will ensure everyone’s speaking the same language…
04 Unified approach to product marketing
…Equally, with teams spread across the world, with varying levels of experience and interpretations of what PMMs do, our courses bring a unified approach to what product marketing is and does.
05 Consistent practices
Accelerate your team’s professional growth trajectory by consistently fueling them with ideas and resources they can apply to specific projects, and 10x your team’s impact.
06 Retain top talent
People stay at companies that invest in their professional development - and our certifications are a great way to demonstrate that commitment and attract and retain top talent.
Our certifications
Our suite of courses cover every experience level and every core product marketing competency.
Whether you’re looking to upskill everyone on product positioning or provide your entire team with a shared understanding of the A to Z of PMM, our courses are the key to mastering every facet of the role.
Browse our offerings below.
Core
Already taken by thousands of product marketers and trusted by the largest companies in the world, learn the A to Z of product marketing with our fully self-paced and only CPD and CIM-accredited product marketing certification.
Master retention, dominate upselling, and more: become a customer marketing expert with essential skills and actionable insights to advance your career.
Discover and implement sales enablement best practices with our fully self-paced course, delivered by industry experts. Get sales enablement certified.
Leverage real-world examples and case studies to propel your career and your organization's growth. Your path to product-led success starts here.
Already taken by thousands of product marketers and trusted by the largest companies in the world, learn the A to Z of product marketing with our fully self-paced and only CPD and CIM-accredited product marketing certification.
Walk away with a comprehensive toolkit for crafting compelling content, building engaged developer communities, and utilizing data-driven strategies to effectively promote your software product.
Advanced
Take control of your sales productivity. Enhance customer experience, drive business growth, and surpass your sales benchmarks.
Gain the knowledge and tools to make informed pricing decisions and give your offering a competitive edge.
Transform product marketing metrics into a powerful tool for success. Acquire the skills to drive growth and prove strategic value.
Elevate your messaging with our certified course. Learn from experts, drive product growth, and boost your career.
Boost your product marketing skills with our comprehensive market research course. A hands-on journey offering expert insights, practical skills, and real-world application.
Learn how to collect, analyze, and act on customer feedback to drive growth with our certified Customer Research course.
Harness the power of behavioral economics with our Consumer Psychology: Masters course. Shape customer interactions and drive growth like never before.
Learn how to devise effective analyst relations strategies, collaborate with the right firms, and succeed at analyst briefings with this analyst relations certification.
Find your place in the market. Make yourself heard. Differentiate your product.
Learn how to create an actionable storytelling framework and captivate your audience through product stories that sell.
Cross-Functional Collaboration Certified | Master's
Learn to refine your communication, demonstrate your strategic value, and make an impact across your company.
The bread and butter of any product marketer. Get a repeatable, collaborative, and creative formula to nail your product launch every single time
Learn practical strategies to elevate your product marketing function, set impactful goals, and foster collaboration among cross-functional teams.
Level up your competitive intelligence game! Sign up now to refine skills, bridge market gaps, and deliver what customers truly desire.
Elevate your marketing strategy, align with the team, and pave the way for the CMO role. Gain knowledge to influence campaigns and excel as a PMM.
Level up your personas! This course offers practical tips, real-life case studies, expert advice, and persona examples to create game-changing personas.
Learn how to run and perfect your Customer Advisory Board from an expert in the field, understand your audience and boost your revenue.
Elevate your impact with advanced product marketing certification. Go from tactical to strategic influence, establishing authority and strategic value.
Transform your company’s positioning and make sure your product stands out from the crowd.
Leadership
Unleash your potential with our product marketing leadership program. Gain advanced skills and reshape the future of product marketing with the best in the biz.
This leadership certification will equip you with the insider knowledge you need to create a lasting, successful career as a product marketing leader.
Foundations
Optimize your internal programs with our Sales Enablement Fundamentals course. Learn from industry experts and empower your salespeople to generate results!
Everything you need to build an impactful positioning & messaging strategy.
All the frameworks, skills, advice and info you need to forge a successful career in product marketing.
Get the industry insights, expert tips, and proven strategies you need to excel as a PMM. With Product Marketing: Core, your future is bright.
By the end of our courses, your team will be able to…
 Execute with confidence With all the theory, real-life case studies, and practical examples/coursework under their belt, watch the speed and quality of your team’s execution skyrocket. |
 Enhance PMM’s impact More knowledge = more skills = better output = better results = increased influence. Put your product marketing team on the map in a way the rest of the org simply can’t ignore. |
 Speak a unified language Get everyone understanding the unique language and key concepts of product marketing, and enhance your team’s communication. |
What's Included
01 Content
Whatever course(s) you put your team through, access all the OnDemand content for-life, plus any future updates. Perfect for refreshing team members down the line and keeping that knowledge sharp.
02 Coursework
We provide optional but highly recommended tasks to help your team put theory into practice and create a ready-to-use pack of materials to implement in your company.
03 Templates
Lifetime access to tons of tried-and-tested customizable templates, designed to streamline your processes and enhance your team’s efficiency.
04 Flexibility
Learn at your own pace with our OnDemand option, or let us guide your team together with a Live and Online or Live and In-Person program.
05 Support
Get all your team’s questions answered by top product marketing experts with regular support sessions.
06 Community
Access to the PMMC alumni channel, where your team can continue networking and learning from certified peers long after the course is over.
07 Updates
Always stay abreast of the latest in product marketing with lifetime access to course content. We update our content quarterly to reflect new trends and developments in the field.
08 Certification
Upon successful completion of all exams, earn an official certificate recognized by the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD), joining the likes of HubSpot, Salesforce, and TikTok.
09 AI-powered
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
FAQs
Can I mix and match for a team discount? (for example, 2 core & 1 advanced)
Absolutely. We’ve lost of companies who choose to mix and match the courses they sign different members of their team up to.
Just reach out to the team and we’d be happy to discuss mix ‘n’ match pricing and rates.
Do we need to assign a course login to everyone at the same time?
If you’re buying in bulk and, for example, accounting for new hires due to start down the line, you don’t have to assign everyone a login at the same time. However, they do need be assigned a login within one year otherwise it will be lost.
Are your courses accredited?
Absolutely! As well as having the seal of approval from orgs like HubSpot, Facebook, TikTok, Salesforce, Sky, and more, Product Marketing Certified: Core is recognized by the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).
What happens if my team don’t pass the course exams?
If they fail the first time around they'll be given the option to retake the exam. If they fail the second attempt, unfortunately, it means they won’t get the certificate. However, all’s not lost – they’ll have still learned lots and they’ll be
Upskill your entire product marketing team…
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.