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PMM certifications

Learn today & apply tomorrow. Community-led education designed to fast-track your career.

Hannah Sangwin avatar
Written by Hannah Sangwin
Updated over 2 months ago

Get Product Marketing‍ certified

Built with leading product marketing experts at orgs like Dropbox, Shopify, LinkedIn, Airtable, Meta, and more, our certifications are nothing short of world-class.

We’re accredited and recognized by the Chartered Institute of Marketing and CPD, and all our courses are based on real-life experiences, practical implementation, and actionable learnings you can apply tomorrow.


Our Courses

Our course collection is carefully designed to support your personal and professional growth, whether you're just beginning or are already an experienced PMM.

The courses are divided into three categories:

Each category is structured to meet the needs of PMMs at various stages of their career development. No matter your level, every course is designed to help you:

  • Excel in all areas of product marketing

  • Learn from industry leaders

  • Apply proven methodologies to your product

  • Make a meaningful impact at your organization

  • Advance in your career

  • Build both hard and soft skills

  • Foster a shared understanding of the PMM role


Customize the way you want to learn

Pick your preferred learning style.

On-demand

Learn at your own pace.

Live & Online

Upskill virtually alongside your peers.

In-Person

Get certified in a single day, in-person.

  • 100% OnDemand curriculum

  • Practical workshop activities

  • Optional live weekly workshops forevermore

  • Exams interspersed throughout

  • Get async answers to your questions

  • Pick between part- and full-time programs

  • Live instructor leading you through the curriculum

  • Breakout activities

  • Live Q&A sessions with your expert instructor

  • Cohort-led learning

  • Optional live weekly workshops forevermore

  • Meet your instructor in-person

  • Learn and interact with a class full of students

  • Interactive breakout activities

  • Live Q&A sessions with your expert instructor

  • Lunch and refreshments provided

  • Optional live weekly workshops forevermore

  • Network with your cohort afterward

  • Walk away certified after just one day


The Product Marketing Core framework

Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career.

This framework helps you navigate all those concepts through five fundamental stages. For each of the stages: discover, strategize, define, get set, and grow, you'll journey through to boost your understanding of pivotal topics.

By understanding each topic on the framework, you'll increase your competency every time to become a well-rounded product marketer.


Get this certification plus 25 others with Pro+ membership

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ membership

$167

/month (billed annually)

Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

✅25+ courses (incl. updates and future releases)

✅Complimentary access to 1x PMM Summit every year

✅Live workshops every month


✅Exclusive content


✅100+ templates and frameworks


✅500+ hours of OnDemand video content


✅PMM mentors


✅Members-only events and community


✅PMM learning paths and toolkits


✅Ungated access to industry reports

Individual certification

$1,299

One off payment

One-off payment and lifetime access to this accredited course.

✅Lifetime access to all course content

✅Access to all future course updates

✅Official certification if you pass the exams





Elements of Product Marketing


Benchmark your product marketing skills

Let us know your experience in key PMM competencies and we'll give you a tailormade framework to lean in on your strengths and identify opportunities for professional growth.


Take the first step toward boosting your expertise and standing out in the field. Start your journey to becoming Product Marketing certified today!

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