Access practical tips, real-life case studies, and expert advice to help you craft effective customer personas with our persona certification.

Personas have the power to make or break your product marketing efforts. With Persona Certified by your side, you'll learn how to apply this strategy to its fullest potential.

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Dive deep into the definition of personas, why they’re so important, and how to use them effectively. Understand the key interview questions to ask to extract valuable insights, master the art of synthesizing the data, and perfect persona reviews.

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By the end of this certification, you'll be armed with all the tools you need to create, develop, and deliver both buyer and user personas, and take your product marketing strategy to new heights.

The curriculum is divided into several modules, including:

5+ hours of engaging, high-value content built to solidify your understanding of personas and help you develop strategies that work for your business.

2+ hours of exclusive bonus footage, featuring insights from PMMs at global organizations like IBM.

Tons of real-life case studies to help you learn how successful personas have been built, applied, and adapted in a wide range of scenarios.

5 optional but highly recommended coursework tasks to help you solidify your persona knowledge and apply it to practical scenarios.

Exams at the end of every module are crafted to assess your understanding of the concepts covered and provide you with a robust knowledge of personas.

11 ready-to-use templates, expertly designed to help you streamline the persona development process.

Gain lifetime access to all course materials. You can revisit the content any time you like to refresh your knowledge or dive deeper into more complex topics.

Receive your Persona Certification: Earn a Masters certification on successful completion of the exams, and consider yourself a recognized persona pro.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

In this course, you will learn everything about the persona process. This includes understanding different types of personas (user, buyer, brand, etc.), how many personas your company should have, what having personas means for your company, and how to create or build a persona. You will also learn how to streamline the persona process by focusing on extracting and mining data that drives bottom-line impact, and how to rally everyone in your organization around your personas.

When you enroll in this course, you will get access to over 5 hours of course content, 2 hours of bonus footage featuring Product Marketing Managers (PMMs) from organizations like IBM, real-life case studies, optional coursework tasks, marked exams at the end of every module, 11 templates for you to use, and lifetime access to all content. If you pass all the exams, you will receive an official persona certification​.

This course is for any marketer who’s looking to master personas. It aims to provide you with a step-by-step guide to every single element of the persona process so that you’re fully equipped to go and deliver personas in your organization.

The course is on-demand, so you can take as much time as you like to complete it. There are over 5 hours of content to go through, along with exams at the end of each module.

There are also over 2 hours of bonus footage and 5 coursework tasks. Although these elements aren’t mandatory, we still recommend you take a look at them to further consolidate your knowledge and put your learnings into practice.

Once you’ve aced all the exams, you’ll receive your official persona certification. As a bonus, we provide you with lifetime access to all the course materials. Whether you want to revisit specific modules, reuse a template, or refresh your understanding of a particular coursework task, all the course content remains at your fingertips, ready to support you in the persona process.

Absolutely! We encourage curiosity here. You'll have a unique chance to ask tough questions and get bespoke, actionable responses from our expert, Alison. It's like having a mentor at your fingertips. So, bring on those questions!

$500. With this investment, you'll have a blueprint for becoming a first-rate persona strategist, essential for thriving in a long-term product marketing career. This includes 5+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.