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Sales Enablement Certified: Masters

Hannah Sangwin avatar
Written by Hannah Sangwin
Updated over 2 months ago

Boost sales performance with sales enablement

Take control of your sales productivity with our sales enablement certification. Enhance customer experience, drive business growth, and surpass your sales benchmarks.

Course overview

Want to ramp up your sales productivity but don't know how? Our Sales Enablement Masters certification equips you with the know-how and tools to launch impactful sales enablement programs.

This certification is your one-stop shop for all things sales enablement, including insights, case studies, and templates you won’t find anywhere else.

By the end, you'll be ready to show off the value of sales enablement to your business. And the best part? You'll have 24/7 access to our expert-curated templates and activities, for life.

So, whether you're a PMM, a sales pro, or a marketing manager, this certification is your key to designing sales enablement programs that boost conversions and revenue.


Curriculum

The curriculum is divided into several modules, including:

Introduction

Chapters

  • What is and isn't sales enablement?

  • The business impact of SE

  • How do you know when you need sales enablement?

  • Sales enablement ownership

  • Recap

  • Exam

How to start (or fix) your sales enablement program

Chapters

  • Defining what's required

  • Discover, develop, launch, iterate

  • Exam

Discovering and communicating your charter

Chapters

  • Discovery through qualitative and quantitative sources

  • Building your content, tools, process & metrics

  • Sales organization context and data

  • Sales process and performance

  • Sales performance, segments and roles

  • Additional sales organization context

  • Sources for sales organization information

  • Prospect - customer context and data

  • How to assess and benchmark current vs future state

  • The key outputs of discovery - the sales enablement charter

  • Exam

  • Activity: Discovery synthesis & recommendations for sales enablement charter

  • Coursework

  • Template and answer key

Best practice when building your asset library (pt. 1)

Chapters

  • Sales enablement content & the buyer funnel

  • Awareness & interest content

  • Sales scripts

  • Email templates

  • Consideration content

  • Product

  • Comparison overview

  • Pricing overview

  • Product video

  • Webinars

Best practice when building your asset library (pt. 2)

Chapters

  • Customer case studies & testimonials

  • Competitor battlecards

  • External competitor comparisons

  • Discovery questions

  • Demo scripts & templates

  • Pitch presentations

  • Product info sheets

  • Purchase content

  • Objection handling

  • ROI calculators

  • Relationship management

  • Recap

  • Exam

  • Activity: Evaluate & build sales enablement assets

  • Coursework

  • Templates and answer keys

Sales enablement tools

Chapters

  • Sales enablement tools

  • Sales owned tools

  • Sales enablement owned tools

  • Choosing a tool

  • Exam

Building sales enablement processes

Chapters

  • Building sales enablement processes

  • Driving alignment internally and externally

  • Content mapping

  • Aligning to the buyer's journey with sales play and sale

  • Onboard, train, reinforce

  • Defining intention and objections for onboarding, training and reinforcement

  • Understanding the information to onboard, train and reinforce

  • Understanding onboarding, training and reinforcement

  • Timing and cadence for onboarding, training and reinforcement

  • Feedback loops

  • Exam

  • Activity: Aligning content to the buyer's journey

  • Coursework

  • Templates and answer key

Sales enablement metrics

Chapters

  • Sales enablement metrics

  • Leading vs lagging indicators

  • Activity metrics

  • Attainment metrics

  • Time to onboard

  • Percentage of reps certified

  • Sales confidence

  • Quota attainment & budget

  • Velocity metrics

  • Sales cycle length

  • Sales velocity

  • Pipeline value metrics

  • Average deal size

  • Company KPIs

  • Metrics best practices

  • Validating your enablement program

  • Coursework

  • Exam

Guidance on launching your program

Chapters

  • Guidance on launching your program

  • Internal launch best practice

  • Scaling your sales enablement program

  • Exam

  • Bonus: Creating a sales playbook from scratch [Yelp]


By the end of the course‍‍, you'll be able to...

Master sales enablement

Gain a comprehensive understanding of sales enablement, breaking down its complexities into manageable insights.

Create programs

Design sales enablement programs from scratch, tailored to your business objectives and sales needs.

Drive revenue

Learn to effectively demonstrate the impact of sales enablement on business growth and revenue generation.


What's included

Content

Engaging course material to guide you through the complexities of sales enablement, designed to enhance your understanding.

Coursework

Hands-on activities and real-life case studies that provide a practical understanding of designing and implementing effective sales enablement programs.

Footage

78 expert video lessons that break down complex sales enablement concepts into digestible content, easy to understand and apply.

Exam

Over 80 thought-provoking exam questions to test your knowledge, helping you internalize the concepts and principles of sales enablement.

Templates

Over 22 tried-and-tested templates and frameworks that you can apply directly to your own work, saving you time and effort and giving you a head-start in implementing sales enablement strategies.

Resources

Additional reading material to deepen your understanding and keep you abreast of the latest trends in sales enablement.

Access

Lifetime access to the course content, allowing you to revisit the material and refine your skills wherever, whenever you need, 24/7.

Certification

A coveted certificate upon course completion to showcase your mastery in sales enablement to colleagues and potential employers.

AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.


Get this certification plus 25 others‍ with Pro+ membership

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership

$167 /month (billed annually)

Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

✅25+ courses (incl. updates and future releases)

✅Complimentary access to 1x PMM Summit every year

✅Live workshops every month

✅Exclusive content

✅100+ templates and frameworks

✅500+ hours of OnDemand video content

✅PMM mentors

✅Members-only events and community

✅PMM learning paths and toolkits

✅Ungated access to industry reports

Individual certification

$500 One off payment

One-off payment and lifetime access to this accredited course.

✅Lifetime access to all course content

✅Access to all future course updates

✅Official certification if you pass the exams


Course‍ benefits

  • Gain an all-in-one, in-depth understanding of sales enablement.

  • Get practical tools for real-world applications that you can put into action immediately.

  • Build effective sales enablement processes, providing a solid foundation for sales initiatives.


Choose the way you want to learn

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

In-person

Live virtual

OnDemand

Comprehensive curriculum

19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams.

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Official certification

Official CPD & CIM accredited certification.

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Real-time interaction

Interact with peers and the instructor live with real-time feedback.

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Instructor-led

Direct support to guide you through the curriculum from a PMM expert.

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Role play

Hands-on activities and tangible exercises.

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Networking opportunities

Build your network with PMMs near you and bond over drinks.

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FAQs

What is the Sales Enablement Certified: Masters course?

Sales Enablement Certified: Masters is a comprehensive course designed to empower you with the knowledge and skills to achieve (and surpass!) your sales enablement benchmarks and convert more prospects into customers. This self-paced course provides a rich blend of expert-guided content, practical templates, interactive assignments, and real-world case studies. Comprising eight modules, over 22 practical templates and frameworks, 80+ exam questions, and over four hours of captivating content, it's your roadmap to sales enablement proficiency.

Who’s this Sales Enablement Certified: Masters course for?

This course is specifically designed for marketers wanting to improve their sales enablement knowledge, including those with the title of:‍

  • Product marketers

  • Sales professionals

  • Sales leaders

  • Marketing managers

How does the Sales Enablement Certified: Masters course work?

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Sales Enablement Certified!

How long will the Sales Enablement Certified: Masters course take to complete?

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 4+ hours of on-demand content, including activities and exams.

How long will I have access to the course content?

For life! A one-off payment gives you unlimited to all the course’s content.

How much does the Sales Enablement Certified: Masters course cost?

$500. With this investment, you'll have a blueprint for becoming a first-rate sales enablement expert, essential for thriving in a long-term product marketing career. This includes 4+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.

What happens if I don’t pass the course exams?

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.


Get your team on the same page...

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