Boost sales performance with sales enablement
Take control of your sales productivity with our sales enablement certification. Enhance customer experience, drive business growth, and surpass your sales benchmarks.
Course overview
Want to ramp up your sales productivity but don't know how? Our Sales Enablement Masters certification equips you with the know-how and tools to launch impactful sales enablement programs.
This certification is your one-stop shop for all things sales enablement, including insights, case studies, and templates you won’t find anywhere else.
By the end, you'll be ready to show off the value of sales enablement to your business. And the best part? You'll have 24/7 access to our expert-curated templates and activities, for life.
So, whether you're a PMM, a sales pro, or a marketing manager, this certification is your key to designing sales enablement programs that boost conversions and revenue.
Curriculum
The curriculum is divided into several modules, including:
Introduction
Introduction
Chapters
What is and isn't sales enablement?
The business impact of SE
How do you know when you need sales enablement?
Sales enablement ownership
Recap
Exam
How to start (or fix) your sales enablement program
How to start (or fix) your sales enablement program
Chapters
Defining what's required
Discover, develop, launch, iterate
Exam
Discovering and communicating your charter
Discovering and communicating your charter
Chapters
Discovery through qualitative and quantitative sources
Building your content, tools, process & metrics
Sales organization context and data
Sales process and performance
Sales performance, segments and roles
Additional sales organization context
Sources for sales organization information
Prospect - customer context and data
How to assess and benchmark current vs future state
The key outputs of discovery - the sales enablement charter
Exam
Activity: Discovery synthesis & recommendations for sales enablement charter
Coursework
Template and answer key
Best practice when building your asset library (pt. 1)
Best practice when building your asset library (pt. 1)
Chapters
Sales enablement content & the buyer funnel
Awareness & interest content
Sales scripts
Email templates
Consideration content
Product
Comparison overview
Pricing overview
Product video
Webinars
Best practice when building your asset library (pt. 2)
Best practice when building your asset library (pt. 2)
Chapters
Customer case studies & testimonials
Competitor battlecards
External competitor comparisons
Discovery questions
Demo scripts & templates
Pitch presentations
Product info sheets
Purchase content
Objection handling
ROI calculators
Relationship management
Recap
Exam
Activity: Evaluate & build sales enablement assets
Coursework
Templates and answer keys
Sales enablement tools
Sales enablement tools
Chapters
Sales enablement tools
Sales owned tools
Sales enablement owned tools
Choosing a tool
Exam
Building sales enablement processes
Building sales enablement processes
Chapters
Building sales enablement processes
Driving alignment internally and externally
Content mapping
Aligning to the buyer's journey with sales play and sale
Onboard, train, reinforce
Defining intention and objections for onboarding, training and reinforcement
Understanding the information to onboard, train and reinforce
Understanding onboarding, training and reinforcement
Timing and cadence for onboarding, training and reinforcement
Feedback loops
Exam
Activity: Aligning content to the buyer's journey
Coursework
Templates and answer key
Sales enablement metrics
Sales enablement metrics
Chapters
Sales enablement metrics
Leading vs lagging indicators
Activity metrics
Attainment metrics
Time to onboard
Percentage of reps certified
Sales confidence
Quota attainment & budget
Velocity metrics
Sales cycle length
Sales velocity
Pipeline value metrics
Average deal size
Company KPIs
Metrics best practices
Validating your enablement program
Coursework
Exam
Guidance on launching your program
Guidance on launching your program
Chapters
Guidance on launching your program
Internal launch best practice
Scaling your sales enablement program
Exam
Bonus: Creating a sales playbook from scratch [Yelp]
By the end of the course, you'll be able to...
Master sales enablementGain a comprehensive understanding of sales enablement, breaking down its complexities into manageable insights. |
Create programsDesign sales enablement programs from scratch, tailored to your business objectives and sales needs. |
Drive revenueLearn to effectively demonstrate the impact of sales enablement on business growth and revenue generation. |
What's included
Content
Engaging course material to guide you through the complexities of sales enablement, designed to enhance your understanding.
Coursework
Hands-on activities and real-life case studies that provide a practical understanding of designing and implementing effective sales enablement programs.
Footage
78 expert video lessons that break down complex sales enablement concepts into digestible content, easy to understand and apply.
Exam
Over 80 thought-provoking exam questions to test your knowledge, helping you internalize the concepts and principles of sales enablement.
Templates
Over 22 tried-and-tested templates and frameworks that you can apply directly to your own work, saving you time and effort and giving you a head-start in implementing sales enablement strategies.
Resources
Additional reading material to deepen your understanding and keep you abreast of the latest trends in sales enablement.
Access
Lifetime access to the course content, allowing you to revisit the material and refine your skills wherever, whenever you need, 24/7.
Certification
A coveted certificate upon course completion to showcase your mastery in sales enablement to colleagues and potential employers.
AI-Powered
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get this certification plus 25 others with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
Pro+ Membership$167 /month (billed annually) Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.
✅25+ courses (incl. updates and future releases)
✅Complimentary access to 1x PMM Summit every year
✅Live workshops every month
✅Exclusive content
✅100+ templates and frameworks
✅500+ hours of OnDemand video content
✅PMM mentors
✅Members-only events and community
✅PMM learning paths and toolkits
✅Ungated access to industry reports | Individual certification$500 One off payment One-off payment and lifetime access to this accredited course.
✅Lifetime access to all course content
✅Access to all future course updates
✅Official certification if you pass the exams
|
|
|
Course benefits
Gain an all-in-one, in-depth understanding of sales enablement.
Get practical tools for real-world applications that you can put into action immediately.
Build effective sales enablement processes, providing a solid foundation for sales initiatives.
Choose the way you want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
| In-person | Live virtual | OnDemand |
Comprehensive curriculum 19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams. |
✔️ |
✔️ |
✔️ |
Official certification Official CPD & CIM accredited certification. | ✔️ | ✔️ | ✔️ |
Real-time interaction Interact with peers and the instructor live with real-time feedback. |
✔️ |
✔️ |
|
Instructor-led Direct support to guide you through the curriculum from a PMM expert. |
✔️ |
✔️ |
|
Role play Hands-on activities and tangible exercises. | ✔️ |
|
|
Networking opportunities Build your network with PMMs near you and bond over drinks. |
✔️ |
|
|
|
|
|
|
FAQs
What is the Sales Enablement Certified: Masters course?
Sales Enablement Certified: Masters is a comprehensive course designed to empower you with the knowledge and skills to achieve (and surpass!) your sales enablement benchmarks and convert more prospects into customers. This self-paced course provides a rich blend of expert-guided content, practical templates, interactive assignments, and real-world case studies. Comprising eight modules, over 22 practical templates and frameworks, 80+ exam questions, and over four hours of captivating content, it's your roadmap to sales enablement proficiency.
Who’s this Sales Enablement Certified: Masters course for?
This course is specifically designed for marketers wanting to improve their sales enablement knowledge, including those with the title of:
Product marketers
Sales professionals
Sales leaders
Marketing managers
How does the Sales Enablement Certified: Masters course work?
The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Sales Enablement Certified!
How long will the Sales Enablement Certified: Masters course take to complete?
You can take however long you need to work through the materials, it’s completely flexible. The course consists of 4+ hours of on-demand content, including activities and exams.
How long will I have access to the course content?
For life! A one-off payment gives you unlimited to all the course’s content.
How much does the Sales Enablement Certified: Masters course cost?
$500. With this investment, you'll have a blueprint for becoming a first-rate sales enablement expert, essential for thriving in a long-term product marketing career. This includes 4+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.
What happens if I don’t pass the course exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
Get your team on the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.