Master stakeholder management for powerful enablement programs
Learn proven strategies to influence key players, overcome roadblocks, and rally support for your product marketing and enablement goals.
Course overview
As a PMM, your ability to navigate organizational complexities and unite cross-functional stakeholders is paramount. This expert-led certification equips you with a proven framework to build rapport, credibility, and trust with key players across the business.
Develop the essential stakeholder management skills to power effective enablement programs that drive product success.
Become the linchpin that aligns diverse teams and sustains organizational momentum, propelling your product marketing goals forward.
Curriculum
Introduction: Understand the importance of stakeholder management.
Introduction: Understand the importance of stakeholder management.
Chapters
Introduction
Why stakeholder management matters
Who are common stakeholders?
Coursework
Who's who in the zoo?
Coursework
Fireside chat: Different enablement functions
Common pitfalls to avoid
Key takeaways
Exam
The Intro Meeting: Techniques for conducting successful introduction meetings.
The Intro Meeting: Techniques for conducting successful introduction meetings.
Chapters
Research and preparation
Coursework
Building rapport
Power questioning and active listening
Establishing credibility
Elevator pitch
Coursework
Ask not tell
Stakeholder dogs
Coursework
Close the meeting smoothly
Key takeaways
Exam
Enablement Discovery: Strategies for identifying key stakeholders and their needs.
Enablement Discovery: Strategies for identifying key stakeholders and their needs.
Chapters
Begin with the end in mind
Consultative approach
Fishing out pain
Coursework
The CLAW technique
Coursework
Difficult stakeholders
Fireside chat: Dealing with difficult stakeholders
Managing expectations
Case study: Reframing problems for a 'demander'
Key takeaways
Exam
Program Creation: Steps to create impactful enablement programs.
Program Creation: Steps to create impactful enablement programs.
Chapters
Enablement program creation
Coursework
How enablement teams scale
Pitch programs to your stakeholders
Enablement strategy report
Coursework
Fireside chat: How to add value to stakeholders to nurture the conversation
Key takeaways
Exam
Embed: Best practices for sustaining momentum and ensuring long-term success.
Embed: Best practices for sustaining momentum and ensuring long-term success.
Chapters
Intro to ongoing engagement
Reporting cycles part one: Meeting updates and quarterly reviews
Coursework
Reporting cycles part two: Annual reporting, scorecards and team reviews
Coursework
The road less traveled
Coursework
Key takeaways
Exam
By the end of the course, you'll be able to...
 Work collaborativelyCreate a truly cross-functional enablement strategy with support from all stakeholders. |
 Gain leadership buy-inEarn trust and build rapport with leadership figures, highlighting enablement’s ROI.
|
 Build lasting relationshipsLearn how to create ongoing engagement reports to continuously land your programs. |
What's included
Content
An extensive on-demand curriculum with all the tools you need to master the enablement stakeholder management process.
Footage
Dive into 3+ hours of exclusive, on-demand course content, and enhance your stakeholder management skills at your own pace.
Tasks
Hone your skills with help from a line-up of engaging activities designed to help transform your theoretical knowledge into impactful stakeholder management strategies.
Templates
13 actionable, industry-standard templates that you'll use to implement your learning and drive results with no time wasted.
Certificates
Elevate your career with an Enablement Stakeholder Management certification upon successful completion of all exams. Solidify your newfound mastery of alignment and collaboration, and set yourself apart in the industry.
AI-Powered
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get this certification plus 25 others with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
Pro+ Membership$167 /month (billed annually) Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.
✅25+ courses (incl. updates and future releases)
✅Complimentary access to 1x PMM Summit every year
✅Live workshops every month
✅Exclusive content
✅100+ templates and frameworks
✅500+ hours of OnDemand video content
✅PMM mentors
✅Members-only events and community
✅PMM learning paths and toolkits
✅Ungated access to industry reports | Individual certification$500 One off payment One-off payment and lifetime access to this accredited course.
✅Lifetime access to all course content
✅Access to all future course updates
✅Official certification if you pass the exams
|
|
|
Course benefits
Gain ability to quickly secure buy-in for initiatives by aligning cross-functional stakeholders.
Develop conflict resolution skills to overcome roadblocks and unite diverse teams behind your vision.
Become a trusted advisor by leveraging stakeholder relationships to drive successful product launches.
Choose the way you want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
| In-person | Live virtual | OnDemand |
Comprehensive curriculum 19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams. |
✔️ |
✔️ |
✔️ |
Official certification Official CPD & CIM accredited certification. | ✔️ | ✔️ | ✔️ |
Real-time interaction Interact with peers and the instructor live with real-time feedback. |
✔️ |
✔️ |
|
Instructor-led Direct support to guide you through the curriculum from a PMM expert. |
✔️ |
✔️ |
|
Role play Hands-on activities and tangible exercises. | ✔️ |
|
|
Networking opportunities Build your network with PMMs near you and bond over drinks. |
✔️ |
|
|
|
|
|
|
FAQs
Who’s this Enablement Stakeholder Management Certified: Masters course for?
This course is packed with expert knowledge on managing and gaining buy-in from stakeholders. It’s for anyone who wants to elevate their understanding of enablement and the stakeholder management that’s necessary to succeed in the function.
How does the Enablement Stakeholder Management Certified: Masters course work?
Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Enablement Stakeholder Management Certified!
What happens if I don’t pass the course exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
Get your team on the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.