Build and scale a sales enablement program that converts
Grow professionally and drive revenue. Master sales enablement with our certification program, and equip yourself with the skills and confidence needed to succeed in today's competitive marketplace.
Course overview
Tired of mediocre sales enablement resources leaving you directionless? This certification will navigate you through the creation of optimal sales enablement programs that converts more prospects into customers. With guidance from industry experts, easy-to-use templates, and insightful case studies, you'll soon be championing the value of sales enablement within your org.
Imagine crafting an engaging onboarding program, creating compelling sales content, and confidently measuring your success. Our certification is a roadmap to success. But we're not just about theory - we provide the tools needed to make a real difference in your business and drive revenue. So, get ready to conquer sales enablement and watch your sales skyrocket.
Curriculum
Introduction to Sales Enablement: Understand the fundamentals of sales enablement.
Introduction to Sales Enablement: Understand the fundamentals of sales enablement.
Chapters
What is sales enablement?
Why sales enablement matters
The foundations of sales enablement
Who owns sales enablement?
Structuring sales enablement teams
The sales enablement charter
Bonus: Creating a scalable sales enablement function [Oracle]
Key takeaways
Coursework
Exam
Fireside chat: Sheevaun Thatcher at RingCentral
Cross-Functional Alignment: Learn strategies for fostering collaboration and communication across teams.
Cross-Functional Alignment: Learn strategies for fostering collaboration and communication across teams.
Chapters
Company alignment
Encouraging cross-collaboration
Making sales enablement's voice heard
Qualified leads
Bonus: Sales and marketing lead optimization [The Guardian]
Lead-qualification matrix
Key takeaways
Exam
Bonus: Driving cross-functional alignment to improve outcomes [Lessonly]
Fireside chat: Lyle Jacon at TekAdvizr
Onboarding and Training: Create engaging training materials and programs that foster a positive sales culture.
Onboarding and Training: Create engaging training materials and programs that foster a positive sales culture.
Chapters
An intro to sales onboarding and training
Welcome your new hires
Prepping for onboarding
Bonus: Panel discussion: Building an onboarding program
Training and coaching
Sales kick-off
What makes top sellers excellent?
How to improve sales team training sessions
Key takeaways
Exam
Bonus: "It's about making things simple" [Shift]
Fireside chat: Tom Cheriyan at OwnBackup
Customer-Centricity: Understand the role of customer-centricity in sales enablement.
Customer-Centricity: Understand the role of customer-centricity in sales enablement.
Chapters
Buyer psychology
Ideal customer profiles
Personas
Bonus: Develop personas the right way [IBM]
Empathy mapping
The customer journey
Key takeaways
Exam
Coursework
Bonus: Four steps to sharpen your go-to-market focus with customer segmentation [InsideView]
Guided Content: Learn techniques for delivering guided content to support the sales process.
Guided Content: Learn techniques for delivering guided content to support the sales process.
Chapters
What is sales enablement content?
Sales scripts
Product sheets
Competitor analysis content
Battlecards
Win-loss interviews
Creating content salespeople will love
Whitepapers
Case studies
Develop a sales enablement content strategy
Mastering content management
Sales enablement playbook
Bonus: Creating a sales enablement playbook from scratch [Yelp]
Key takeaways
Exam
Coursework
Metrics and Measurement: Understand the key metrics for measuring the success of your sales enablement initiatives.
Metrics and Measurement: Understand the key metrics for measuring the success of your sales enablement initiatives.
Chapters
Sales enablement metrics
Content usage
Time to productivity
Win/close rates
Average deal size
Sales velocity
Sales confidence
Reporting findings
Bonus: Enablement metrics 101 [Andela]
Key takeaways
Exam
Bonus: The dark arts of data [LogicMonitor]
Fireside chat: Laura Welch at HP
Tech and Tools: Learn how to leverage these tools to streamline your processes and improve efficiency.
Tech and Tools: Learn how to leverage these tools to streamline your processes and improve efficiency.
Chapters
Tech and tools in sales enablement
Company alignment tools
Onboarding and training tools
Empowering reps to be self-sufficient
Bonus: Using technology to increase sales [Halcyon Knights]
Customer-centric tools
Sales content tools
Tools for metrics and measurement
Bonus: Using AI in sales enablement [Paragon]
Key takeaways
Exam
By the end of the course, you'll be able to...
Master strategyGrasp and implement comprehensive sales enablement strategies that align with your company's objectives and drive revenue growth. |
Optimize onboardingEstablish effective onboarding programs that accelerate new hire productivity and foster a positive sales culture.
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Evaluate successSkillfully measure and analyze the impact of your sales enablement initiatives, guiding data-driven adjustments and enhancements. |
What's included
Content
Engaging, high-quality materials designed to enhance your understanding of sales enablement, brimming with real-world examples and practical applications.
Coursework
Rigorous, interactive assignments tailored to reinforce your knowledge and sharpen your skills in creating efficient sales enablement programs.
Exam questions
Comprehensive questions designed to test your grasp of the material and give you the confidence to apply your new knowledge in real-world situations.
Templates
Battle-tested templates and frameworks at your fingertips, ready to simplify your workflows and give you a head-start in implementing sales enablement strategies.
Insights
Valuable insights and observations from leading industry professionals, offering unique perspectives to inspire innovation in your sales enablement journey.
Resources
Additional reading material to deepen your understanding and keep you abreast of the latest trends in sales enablement.
Access
24/7 course availability, ensuring you can learn at your own pace, anytime and anywhere. Dive in when it suits you best, and revisit the material as needed.
Certification
An esteemed CPD-accredited certification upon completion, verifying your prowess in sales enablement and enhancing your professional credibility.
AI-Powered
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get this certification plus 25 others with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
Pro+ Membership$167 /month (billed annually) Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.
✅25+ courses (incl. updates and future releases)
✅Complimentary access to 1x PMM Summit every year
✅Live workshops every month
✅Exclusive content
✅100+ templates and frameworks
✅500+ hours of OnDemand video content
✅PMM mentors
✅Members-only events and community
✅PMM learning paths and toolkits
✅Ungated access to industry reports | Individual certification$1299 One off payment One-off payment and lifetime access to this accredited course.
✅Lifetime access to all course content
✅Access to all future course updates
✅Official certification if you pass the exams
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Course benefits
Learn from industry leaders, and gain practical skills to drive business growth.
Hands-on templates and actionable insights to enhance your sales enablement strategies.
Earn a certification that validates your expertise and opens doors for career advancement.
Choose the way you want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
| In-person | Live virtual | OnDemand |
Comprehensive curriculum 19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams. |
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Official certification Official CPD & CIM accredited certification. | ✔️ | ✔️ | ✔️ |
Real-time interaction Interact with peers and the instructor live with real-time feedback. |
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Instructor-led Direct support to guide you through the curriculum from a PMM expert. |
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Role play Hands-on activities and tangible exercises. | ✔️ |
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Networking opportunities Build your network with PMMs near you and bond over drinks. |
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FAQs
What is the Sales Enablement Certified: Core course?
Sales Enablement Certified: Core is a comprehensive course designed to empower you with the knowledge and skills to effectively design, implement, and assess sales enablement strategies. The course provides a rich blend of expert-guided content, practical templates, interactive assignments, and real-world case studies. It’s a self-paced, step-by-step framework that contains seven modules, 40+ chapters, 19 actionable templates and frameworks, vetted exam questions, and 13+ hours of content.
Who’s this Sales Enablement Certified: Core course for?
This course is specifically designed for marketers wanting to improve their sales enablement knowledge, including:
Sales professionals
Sales leaders
Marketing managers
Product marketers
How does the Sales Enablement Certified: Core course work?
The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Sales Enablement Certified!
How long will the Sales Enablement Certified: Core course take to complete?
You can take however long you need to work through the materials, it’s completely flexible. The course consists of 13+ hours of on-demand content, including activities and exams.
How long will I have access to the course content?
For life! A one-off payment gives you unlimited to all the course’s content.
How much does the Sales Enablement Certified course cost?
$1299. With this investment, you'll have a blueprint for becoming a first-rate sales enablement expert, essential for thriving in a long-term product marketing career. This includes 13+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.
What happens if I don’t pass the course exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
Get your team on the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
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