Redefine your product's positioning and learn to craft interactive storylines that shape user experiences, differentiate your brand, and create lasting market impact.

Good product marketers are natural storytellers. But great product marketers use a proven storytelling framework that can be learned and refined over time.

This certification teaches that coveted skill. Recently revamped, Narrative Design Certified equips you with an effective storytelling framework.

Learn to craft compelling narratives that capture attention and accelerate growth, even in crowded markets. The updated curriculum provides the latest techniques for constructing stories that truly resonate.

The curriculum is divided into several modules, including:

An extensive on-demand curriculum with all the tools you need to master narrative design storytelling process. This innovative process has been adopted by some of the fastest-growing companies across B2B and B2C to differentiate themselves from the competition.

Dive into 3+ hours of exclusive, on-demand course content, and enhance your storytelling skills at your own pace.

Hone your skills with help from a line-up of engaging activities designed to help transform your theoretical knowledge into impactful storytelling strategies.

Get your burning questions answered - gain access to a 40-minute Q&A with Dave Gerhardt, CMO at Privy. This is your chance to delve into the insights of a marketing mastermind!

Follow a mock pitch process that’ll empower you to make a persuasive business case and turn your narrative design skills into real-world results.

Elevate your career with a Narrative Design certification upon successful completion of all exams. Solidify your newfound mastery of storytelling and positioning, and set yourself apart in the industry.

Actionable, industry-standard templates that you'll use to implement your learning and drive results with no time wasted.

Unlock exclusive access to our Slack channel, which is reserved solely for narrative design alumni. Join a vibrant community of like-minded professionals who share experiences, exchange ideas, and offer peer-to-peer support.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

This course is specifically designed for product marketers with 1+ years’ experience, including those with the title of:

Whatever your position, this course will help you weave an engaging narrative your audience can’t ignore.

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you successfully pass all of the exams, you’ll officially be Narrative Design Certified!

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 3+ hours of on-demand content, including activities and exams.

Good news - you’ll get lifetime access! Dive into the depths of narrative design anytime, anywhere, at your own pace.

Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Matt a line on m.booth@pmmalliance.com and let him know what you want, he’ll put a personalized package together for you.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.