Unlock the power of customer advisory boards with our comprehensive course. Learn how to craft a successful CAB strategy, turning insights into actions and driving significant business growth.

In today’s competitive landscape, staying ahead requires more than just intuition or market research. It demands a deep understanding of your customers, their needs, and the ever-evolving market trends.‍

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That’s where customer advisory boards (CABs) come into play. This certification uncovers the nuts and bolts of CABs, from getting buy-in from stakeholders to consolidating feedback and introducing action points. By the time you’re done, you’ll be ready to implement CABs that align with your business goals and make a real impact. With expert tips, tried-and-tested templates, and enlightening case studies, you’ll have a blueprint to not only manage negative feedback - but turn it into your biggest asset.

The curriculum is divided into several modules, including:

Engage with over 3+ hours of expertly curated course content, designed to provide you with comprehensive knowledge of customer advisory boards.

Practical assignments and activities designed to reinforce your learning and provide hands-on experience in creating and managing CABs.

Assess your understanding and progress with rigorous exam questions spread throughout the course, ensuring you're well-prepared for real-world challenges.

Get your hands on our tried, tested, and vetted CAB templates. They’re ready to use and will streamline your strategy and planning process.

Learn at your own pace, revisit the material anytime, and stay up-to-date with CAB best practices.

Earn your official CAB Certification upon passing all the exams, demonstrating your expertise in customer advisory boards to future employers.

Gain access to an array of additional resources, from recommended readings to useful tools, further supporting your journey into mastering CABs.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

Customer Advisory Boards Certified is a comprehensive course designed to equip you with the tools, insights, and skills to establish and manage effective customer advisory boards (CABs). This self-paced program comprises expert video tuition, real-life case studies, tried-and-tested CAB templates, and rigorous exam questions. The course provides a 360-degree view of CABs, covering everything from obtaining stakeholder buy-in to sourcing ideal CAB members and preparing impactful agendas. It's not just theoretical knowledge, but practical know-how that empowers you to implement successful CABs in your own organization.

This course is specifically designed for product marketers, including those with the title of:

But it’s also suitable for those in customer success and customer marketing.

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Customer Advisory Boards Certified!

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 3+ hours of on-demand content, including activities and exams.

$500. With this investment, you'll have a blueprint for becoming a first-rate Customer Advisory Boards expert. This includes 3+ hours of OnDemand course content, templates to put your theory into action, and exam questions to consolidate your learning.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.