Foster success with cross-functional collaboration
Gain the skills to unite teams, streamline processes, and deliver remarkable results with our certification course. Embrace the challenge and excel.
Do you find yourself struggling to navigate cross-departmental dynamics? Our Cross-Functional Collaboration certification is here to turn the tide. Learn how to overcome daily tensions, misconceptions, and establish yourself as a strategic partner. Know when to involve the right people in the right projects at the right time.
By the end, you'll not only be able to establish strong working relationships across your organization, but also articulate the value of your role with clarity and confidence. Start transforming your approach today.
Curriculum
The curriculum is divided into several modules, including:
Laying the Foundation for Impactful Collaboration: Understand the importance of cross-functional collaboration.
Laying the Foundation for Impactful Collaboration: Understand the importance of cross-functional collaboration.
Chapters
Why cross-functional collaboration is key to success
Mapping out your organization
Coursework
Creating a team charter to define product marketing's value
Coursework
Communicating who you are & what you do
R-E-S-P-E-C-T, find out what it means to a PMM
Knowledge check
Collaborating with Product Management: Learn how to align product marketing goals with product management objectives.
Collaborating with Product Management: Learn how to align product marketing goals with product management objectives.
Chapters
What's the difference?
Being a partner and earning trust
The roadmap & the vision
Your go-to-market motion
Coursework
Knowledge check
Bonus: How product and marketing collaboration unlocks potential [Crayon]
Collaborating with Sales & Customer Success: Learn how to support sales initiatives and drive customer satisfaction.
Collaborating with Sales & Customer Success: Learn how to support sales initiatives and drive customer satisfaction.
Chapters
Five signs you're in a toxic relationship
Engaging, enabling, and establishing yourself as a strategic partner
Creating a productive feedback loop
Delivering impactful training
Knowledge check
Establishing Cross-Functional Initiatives & Programs: Develop skills for creating and managing cross-functional initiatives.
Establishing Cross-Functional Initiatives & Programs: Develop skills for creating and managing cross-functional initiatives.
Chapters
A formula for success
Project management 101
Fireside chat: Alex McDonnell at Airtable
Fireside chat: Tamara Grominsky at PMM Camp
Leveraging senior leadership
Knowledge check
AMA - Putting It Into Practice: Apply your learnings in real-world scenarios through engaging coursework.
AMA - Putting It Into Practice: Apply your learnings in real-world scenarios through engaging coursework.
Chapters
Q1 Looking to leverage leadership
Q2 Missing metrics
Q3 Collaborating with Sales Enablement
Q4 Seeking fast feedback
Conclusion
Bonus: How to achieve great cross-functional collaboration [Momentum & Netcore cloud]
Exam
By the end of the course, you'll be able to...
 Optimize InvolvementStrategically involve the right people at the right time, enhancing the effectiveness of product marketing-led initiatives. |
 Enhance communicationDevelop exceptional collaboration and communication skills, making it easier to deliver value across different teams.
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 Earn recognitionCommand respect and recognition for your efforts from peers and executive leadership. Be seen as a valuable asset. |
What's included
Content
In-depth lessons on cross-functional collaboration, addressing challenges unique to PMMs and offering practical solutions. A wealth of knowledge at your fingertips.
Coursework
Engaging assignments designed to apply your learnings in real-world scenarios. Build skills that translate directly to your daily work.
Exams
Rigorous assessments to test your understanding and ensure you're ready to take on cross-functional collaboration challenges in your organization.
Templates
Time-tested templates and frameworks to facilitate smoother collaborations. Streamline your processes and work more effectively with your teams.
Insights
Valuable takeaways from Alison Hayter's vast experience in B2B start-ups and scale-ups. Learn from the best and accelerate your growth.
Access
24/7 course accessibility, so you can learn at your own pace. Whether you're an early bird or a night owl, the course fits around your schedule.
Certification
Earn a recognized Cross-Functional Collaboration Certification upon completion. Boost your CV and your reputation within your organization.
Community
Connect with a vibrant network of PMMs across the globe. Exchange ideas, insights, and expand your professional network.
AI-Powered
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get this certification plus 25 others with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
Pro+ Membership$167 /month (billed annually) Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.
✅25+ courses (incl. updates and future releases)
✅Complimentary access to 1x PMM Summit every year
✅Live workshops every month
✅Exclusive content
✅100+ templates and frameworks
✅500+ hours of OnDemand video content
✅PMM mentors
✅Members-only events and community
✅PMM learning paths and toolkits
✅Ungated access to industry reports | Individual certification$500 One off payment One-off payment and lifetime access to this accredited course.
✅Lifetime access to all course content
✅Access to all future course updates
✅Official certification if you pass the exams
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Course benefits
Become a stronger team player within your organization.
Discover how to better articulate your role, manage relationships, and deal with everyday tensions.
Boost your resume and credibility, and make an impact!
Choose the way you want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
| In-person | Live virtual | OnDemand |
Comprehensive curriculum 19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams. |
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Official certification Official CPD & CIM accredited certification. | ✔️ | ✔️ | ✔️ |
Real-time interaction Interact with peers and the instructor live with real-time feedback. |
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Instructor-led Direct support to guide you through the curriculum from a PMM expert. |
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Role play Hands-on activities and tangible exercises. | ✔️ |
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Networking opportunities Build your network with PMMs near you and bond over drinks. |
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FAQs
What happens if I don’t pass the course exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
Get your team on the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.