Product marketing certified: Core

Get the industry insights, expert tips, and proven strategies you need to excel as a PMM. With Product Marketing: Core, your future is bright.
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Want to move into product marketing but don’t have the experience or qualifications? Already in product marketing and want to level up? We’ve got your back. ‍

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With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all.

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You’ll learn how to embody the voice of the customer. You’ll nail the art of getting products to market and keeping them there. You’ll walk away with career-enhancing frameworks – all at a time that suits you. Unlock the cutting-edge knowledge you need to get ahead in product marketing today.

The curriculum is divided into several modules, including:

Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career.
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This framework helps you navigate all those concepts through five fundamental stages. For each of the stages: discover, strategize, define, get set, and grow, you'll journey through to boost your understanding of pivotal topics.
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By understanding each topic on the framework, you'll increase your competency every time to become a well-rounded product marketer.

11 comprehensive modules covering everything from research to pricing and positioning, updated quarterly to keep up with market trends.

8 optional, actionable tasks, so you can put the theory into practice and create a ready-to-use pack of materials to implement in your company.

Live weekly Q&A sessions with a PMM expert to ask burning questions, get tailored answers, and overcome your day-to-day challenges with ease.

Exclusive nuggets of knowledge from seasoned product marketing leaders at world renowned organizations like Google, Adobe, and OpenView.

20 customizable, tried-and-tested templates and frameworks to help you hit the ground running. Less time on reinventing the wheel, more time on making an impact.

100% on-demand and self-paced curriculum so you can learn at your convenience, wherever and whenever suits you best. Did we mention lifetime access?

Join a private alumni channel, so you can network with peers, be supported throughout your certification journey...and beyond.

Official recognition by CPD & CIM upon passing all exams, increasing your marketability and job prospects exponentially.

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

Yep, it sure is. As well as getting the seal of approval from orgs like HubSpot, Facebook, TikTok, Salesforce, Sky, and more, Product Marketing Certified: Core is accredited by both the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).

Anyone with an interest in product marketing. If you want to transition into the industry, it’ll give you the knowledge you need to hit the ground running. If you’re new to product marketing, it’ll upskill you in areas you might not have much experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and new practices. Whatever your level, it’s an awesome opportunity to learn from senior PMMs at some of the world’s biggest businesses.

Yup! Plus, all our team packages are tailored to your needs. If you drop Matt a line at m.booth@pmmalliance.com and tell him what you want, he’ll put a package together for you – it doesn’t have to be online and on-demand either – it can be online and live, or live and in-person.

No, but we'd highly recommend getting stuck in. The more you put in, the more you get out, so we encourage everyone to complete all coursework and get involved with the weekly workshops.

Absolutely not! Our certification caters to product marketers of all levels. Newbies definitely won't be out of their depth and it's packed with tons of fresh learnings, templates, case studies, and exercises for people who have prior experience in the product marketing field, too.

It depends! All in all, there are around two solid days’ worth of course content but you can chip away at it as and when you want, and each module can be completed in total isolation.

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

This certification is pretty darn comprehensive, if we do say so ourselves! From research through to optimization, Product Marketing Certified: Core covers the A to Z of product marketing. However, as there are so many facets to product marketing, it's very much focused on the essentials.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.