Master PLG and put product at the forefront
With this product-led growth certification, you can give your product, company, and career a competitive edge. Leverage real-world examples and case studies to propel you and your organization
Course overview
Looking to become a true product-led leader? With Product-Led Growth Certified: Core, you'll dive deep into the fundamentals of product-led growth. This isn't just theory – you'll get practical templates you can apply directly on the job.
Through coursework, case studies, and exams, you'll learn to solve real-world problems and set yourself apart. Ready to be the driving force behind your company’s product-led growth motion?
Curriculum
Introduction: Understand the origins of product-led growth (PLG).
Introduction: Understand the origins of product-led growth (PLG).
Chapters
The origins of PLG
The hallmarks and benefits of PLG
Approaches to growth
The conditions for PLG
Moving Towards Product-Led Growth: Discover the conditions necessary for PLG.
Moving Towards Product-Led Growth: Discover the conditions necessary for PLG.
Chapters
Moving towards PLG
Methods and frameworks
Transitioning to PLG
PQLs
Fireside chat: Daniel Kupeman at Atlassian
Bonus: Building cross-functional alignment [Mixpanel]
Exam
The Groundwork: Learn how to gather and analyze user data effectively.
The Groundwork: Learn how to gather and analyze user data effectively.
Chapters
The groundwork
Structuring teams
Coursework
Product operations
Product-market fit
Fireside chat: Antonia Landi, Product Operations Consultant
Exam
Bonus: Who owns growth? [Booking.com, heycar & more]
The New User Journey: Map out the user journey from awareness to advocacy.
The New User Journey: Map out the user journey from awareness to advocacy.
Chapters
The new customer journey
Mapping the journey
Personas
Customer centricity
Bonus: Optimizing customer feedback [Adyen & Zoa]
Exam
The PLG Pillars: Learn how to implement and measure these pillars effectively.
The PLG Pillars: Learn how to implement and measure these pillars effectively.
Chapters
Introduction
Experience sampling
Pricing
Freemium pricing
Onboarding and conversion
Improving onboarding and conversation
Fireside chat: Carrie Tian at Wave
Hubspot's growth process
Bonus: Building a culture of experimentation
Exam
Retention and Measuring Success: Understand the importance of user retention and how to achieve it.
Retention and Measuring Success: Understand the importance of user retention and how to achieve it.
Chapters
Retention
Engagement and content
Advocacy and community
Measuring your success
Crafting your own metrics
Bonus: Which metrics to track to supercharge growth [Mercury, Interna & more]
Exam
By the end of the course, you'll be able to...
Master PLGFully understand the breadth of product-led approaches, enhancing your competency and broadening your skill set. |
Implement strategiesApply the common components of PLG with proven strategies, driving the growth of your organization effectively.
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UpskillElevate your abilities in every core competency required for your role, making you a sought-after professional in your field. |
What's included
Content
Immerse yourself in a robust curriculum, crafted to offer a deep understanding of product-led growth, its history, and real-world applications.
Coursework
Engage in hands-on coursework throughout the course to consolidate learning as well as exams designed to help you gauge your learning progress and get you closer to certification.
Templates
Benefit from our practical templates, ready to be applied in your daily job. They're tried and tested to help you streamline your processes effectively.
Insights
Gain access to hours of bonus footage, loaded with expert insights and tips. You'll hear from notable industry figures on how they've achieved success.
Access
Enjoy uninterrupted, 24/7 access to all course material, letting you learn at your own pace, on your own schedule.
Certification
Earn a prestigious product-led growth certification upon completion, setting you apart in your profession and signaling your expertise to employers.
Network
Get access to the largest PMM community in the world. Connect, network, and learn from other professionals in the product-led arena.
Support
Receive dedicated support throughout your learning journey. We're here to answer your queries and ensure you have a smooth, enriching experience.
AI-Powered
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get this certification plus 25 others with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
Pro+ Membership$167 /month (billed annually) Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.
✅25+ courses (incl. updates and future releases)
✅Complimentary access to 1x PMM Summit every year
✅Live workshops every month
✅Exclusive content
✅100+ templates and frameworks
✅500+ hours of OnDemand video content
✅PMM mentors
✅Members-only events and community
✅PMM learning paths and toolkits
✅Ungated access to industry reports | Individual certification$1299 One off payment One-off payment and lifetime access to this accredited course.
✅Lifetime access to all course content
✅Access to all future course updates
✅Official certification if you pass the exams
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Course benefits
Competitive edge: Own the PLG motion in your company and bring PM and PMMS together, with a shiny new certificate to show for it.
Practical learning: Our hands-on approach ensures you can directly apply your knowledge to the job, bridging the gap between theory and practice for real-world impact.
Industry insights: Our course provides insider access to expert insights and successful case studies in the industry, allowing you to learn from the best in the field.
Choose the way you want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
| In-person | Live virtual | OnDemand |
Comprehensive curriculum 19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams. |
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Official certification Official CPD & CIM accredited certification. | ✔️ | ✔️ | ✔️ |
Real-time interaction Interact with peers and the instructor live with real-time feedback. |
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Instructor-led Direct support to guide you through the curriculum from a PMM expert. |
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Role play Hands-on activities and tangible exercises. | ✔️ |
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Networking opportunities Build your network with PMMs near you and bond over drinks. |
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FAQs
Who's this Product-Led Growth Certification course for?
This course is perfect for product managers, product operations, UX professionals, and product marketers, anyone looking to take the lead on their company’s product-led motion. If you're in an allied role, like a UX designer, and are keen to move in a product-led direction, you'll find it really valuable too!
How long will it take me to complete the Product-Led Growth Certification course?
The course is self-paced, so it really depends on how quickly you absorb the material. We've designed it to be comprehensive yet flexible, so you can fit it around your schedule.
What happens once I've completed the Product-Led Growth Certification course?
Once you've completed the course, you'll be awarded your product-led growth certification! This will show off your newly acquired skills and knowledge, giving you an edge in your professional career.
Will I be able to ask questions?
We encourage questions and foster an interactive learning environment. Throughout the course, you'll have opportunities to engage with instructors and fellow students. So, feel free to ask away and ignite insightful discussions. We're here to support your learning journey!
ve two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
Get your team on the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.