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Product-Led growth certified: Core

Product-Led growth certified: Core

Hannah Sangwin avatar
Written by Hannah Sangwin
Updated today

Master PLG and put product at the forefront

With this product-led growth certification, you can give your product, company, and career a competitive edge. Leverage real-world examples and case studies to propel you and your organization

Course overview

Looking to become a true product-led leader? With Product-Led Growth Certified: Core, you'll dive deep into the fundamentals of product-led growth. This isn't just theory – you'll get practical templates you can apply directly on the job.

Through coursework, case studies, and exams, you'll learn to solve real-world problems and set yourself apart. Ready to be the driving force behind your company’s product-led growth motion?


Curriculum

Introduction: Understand the origins of product-led growth (PLG).

Chapters

  • The origins of PLG

  • The hallmarks and benefits of PLG

  • Approaches to growth

  • The conditions for PLG

Moving Towards Product-Led Growth: Discover the conditions necessary for PLG.

Chapters

  • Moving towards PLG

  • Methods and frameworks

  • Transitioning to PLG

  • PQLs

  • Fireside chat: Daniel Kupeman at Atlassian

  • Bonus: Building cross-functional alignment [Mixpanel]

  • Exam

The Groundwork: Learn how to gather and analyze user data effectively.

Chapters

  • The groundwork

  • Structuring teams

  • Coursework

  • Product operations

  • Product-market fit

  • Fireside chat: Antonia Landi, Product Operations Consultant

  • Exam

  • Bonus: Who owns growth? [Booking.com, heycar & more]

The New User Journey: Map out the user journey from awareness to advocacy.

Chapters

  • The new customer journey

  • Mapping the journey

  • Personas

  • Customer centricity

  • Bonus: Optimizing customer feedback [Adyen & Zoa]

  • Exam

The PLG Pillars: Learn how to implement and measure these pillars effectively.

Chapters

  • Introduction

  • Experience sampling

  • Pricing

  • Freemium pricing

  • Onboarding and conversion

  • Improving onboarding and conversation

  • Fireside chat: Carrie Tian at Wave

  • Hubspot's growth process

  • Bonus: Building a culture of experimentation

  • Exam

Retention and Measuring Success: Understand the importance of user retention and how to achieve it.

Chapters

  • Retention

  • Engagement and content

  • Advocacy and community

  • Measuring your success

  • Crafting your own metrics

  • Bonus: Which metrics to track to supercharge growth [Mercury, Interna & more]

  • Exam


By the end of the course‍‍, you'll be able to...

Master PLG

Fully understand the breadth of product-led approaches, enhancing your competency and broadening your skill set.

Implement strategies

Apply the common components of PLG with proven strategies, driving the growth of your organization effectively.


Upskill

Elevate your abilities in every core competency required for your role, making you a sought-after professional in your field.


What's included

Content

Immerse yourself in a robust curriculum, crafted to offer a deep understanding of product-led growth, its history, and real-world applications.

Coursework

Engage in hands-on coursework throughout the course to consolidate learning as well as exams designed to help you gauge your learning progress and get you closer to certification.

Templates

Benefit from our practical templates, ready to be applied in your daily job. They're tried and tested to help you streamline your processes effectively.

Insights

Gain access to hours of bonus footage, loaded with expert insights and tips. You'll hear from notable industry figures on how they've achieved success.

Access

Enjoy uninterrupted, 24/7 access to all course material, letting you learn at your own pace, on your own schedule.

Certification

Earn a prestigious product-led growth certification upon completion, setting you apart in your profession and signaling your expertise to employers.

Network

Get access to the largest PMM community in the world. Connect, network, and learn from other professionals in the product-led arena.

Support

Receive dedicated support throughout your learning journey. We're here to answer your queries and ensure you have a smooth, enriching experience.

AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.


Get this certification plus 25 others‍ with Pro+ membership

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership

$167 /month (billed annually)

Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

✅25+ courses (incl. updates and future releases)

✅Complimentary access to 1x PMM Summit every year

✅Live workshops every month

✅Exclusive content

✅100+ templates and frameworks

✅500+ hours of OnDemand video content

✅PMM mentors

✅Members-only events and community

✅PMM learning paths and toolkits

✅Ungated access to industry reports

Individual certification

$1299 One off payment

One-off payment and lifetime access to this accredited course.

✅Lifetime access to all course content

✅Access to all future course updates

✅Official certification if you pass the exams


Course‍ benefits

  • Competitive edge: Own the PLG motion in your company and bring PM and PMMS together, with a shiny new certificate to show for it.

  • Practical learning: Our hands-on approach ensures you can directly apply your knowledge to the job, bridging the gap between theory and practice for real-world impact.

  • Industry insights: Our course provides insider access to expert insights and successful case studies in the industry, allowing you to learn from the best in the field.


Choose the way you want to learn

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

In-person

Live virtual

OnDemand

Comprehensive curriculum

19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams.

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Official certification

Official CPD & CIM accredited certification.

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Real-time interaction

Interact with peers and the instructor live with real-time feedback.

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Instructor-led

Direct support to guide you through the curriculum from a PMM expert.

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Role play

Hands-on activities and tangible exercises.

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Networking opportunities

Build your network with PMMs near you and bond over drinks.

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FAQs

Who's this Product-Led Growth Certification course for?

This course is perfect for product managers, product operations, UX professionals, and product marketers, anyone looking to take the lead on their company’s product-led motion. If you're in an allied role, like a UX designer, and are keen to move in a product-led direction, you'll find it really valuable too!

How long will it take me to complete the Product-Led Growth Certification course?

The course is self-paced, so it really depends on how quickly you absorb the material. We've designed it to be comprehensive yet flexible, so you can fit it around your schedule.

What happens once I've completed the Product-Led Growth Certification course?

Once you've completed the course, you'll be awarded your product-led growth certification! This will show off your newly acquired skills and knowledge, giving you an edge in your professional career.

Will I be able to ask questions?

We encourage questions and foster an interactive learning environment. Throughout the course, you'll have opportunities to engage with instructors and fellow students. So, feel free to ask away and ignite insightful discussions. We're here to support your learning journey!

ve two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.


Get your team on the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.


If you need help convincing your company to pay for your training, we’ve done the leg work for you.

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