Get the industry insights, expert tips, and proven strategies you need to excel as a PMM. With Product Marketing: Core, your future is bright.
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Want to move into product marketing but don’t have the experience or qualifications? Already in product marketing and want to level up? We’ve got your back. ‍

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With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all.

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You’ll learn how to embody the voice of the customer. You’ll nail the art of getting products to market and keeping them there. You’ll walk away with career-enhancing frameworks – all at a time that suits you. Unlock the cutting-edge knowledge you need to get ahead in product marketing today.

01 Content

11 comprehensive modules covering everything from research to pricing and positioning, updated quarterly to keep up with market trends.

02 Coursework

8 optional, actionable tasks, so you can put the theory into practice and create a ready-to-use pack of materials to implement in your company.

03 Workshops

Live weekly Q&A sessions with a PMM expert to ask burning questions, get tailored answers, and overcome your day-to-day challenges with ease.

04 Insights

Exclusive nuggets of knowledge from seasoned product marketing leaders at world-renowned organizations like Google, Adobe, and OpenView.

05 Templates

20 customizable, tried-and-tested templates and frameworks to help you hit the ground running. Less time on reinventing the wheel, more time on making an impact.

06 Flexibility

100% on-demand and self-paced curriculum so you can learn at your convenience, wherever and whenever suits you best. Did we mention lifetime access?

07 Support

Join a private alumni channel, so you can network with peers, be supported throughout your certification journey...and beyond.

08 Certification

Official recognition by CPD & CIM upon passing all exams, increasing your marketability and job prospects exponentially.

09 AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

The Product Marketing Alliance (PMA) is a global hub for individuals seeking to refine their product marketing strategies and excel in a competitive market. Among its many resources, PMA offers unique learning opportunities tailored to fit the diverse needs of professionals. Whether you're seeking hands-on, in-person training or prefer the convenience of online sessions, PMA has you covered with its Product Marketing Certified: Core courses.

For those who thrive in face-to-face settings, the Live & In-Person course is a perfect choice. This immersive experience brings together product marketing professionals from various industries, fostering collaboration and real-time interaction. Attendees benefit from direct engagement with instructors, the ability to network with peers, and practical exercises designed to sharpen essential skills.

For professionals juggling a hectic schedule, the Live & Online course offers a flexible yet equally robust alternative. Conducted via a virtual platform, this option provides all the value of the in-person course—live instruction, interactive discussions, and actionable insights—without requiring participants to leave the comfort of their home or office.

Both formats ensure participants gain a strong foundation in product marketing, covering key areas such as messaging and positioning, market research, and stakeholder management. These certifications not only boost individual expertise but also provide a competitive edge for professionals looking to lead and innovate in their organizations.

Yep, it sure is. As well as getting the seal of approval from orgs like HubSpot, Facebook, TikTok, Salesforce, Sky, and more, Product Marketing Certified: Core is accredited by both the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).

Anyone with an interest in product marketing. If you want to transition into the industry, it’ll give you the knowledge you need to hit the ground running. If you’re new to product marketing, it’ll upskill you in areas you might not have much experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and new practices. Whatever your level, it’s an awesome opportunity to learn from senior PMMs at some of the world’s biggest businesses.

This course is pretty darn comprehensive, if we do say so ourselves. From research through to optimization it covers the A to Z. However, as there are so many facets to product marketing, it’s very much more focused on the essentials.

Yup! Plus, all our team packages are tailored to your needs. If you drop Matt a line at m.booth@pmmalliance.com and tell him what you want, he’ll put a package together for you – it doesn’t have to be online and on-demand either – it can be online and live, or live and in-person. Discounted rates for bulk purchases are available. Packages are tailored based on the number of enrollments, and additional savings can be discussed for larger teams.

No, but we'd highly recommend getting stuck in. The more you put in, the more you get out, so we encourage everyone to complete all coursework and get involved with the weekly workshops.

Absolutely not! Our course caters to product marketers of all levels. Newbies definitely won't be out of their depth and it's packed with tons of fresh learnings, templates, case studies, and exercises for people who have prior experience in the product marketing field, too.

It depends! All in all, there are around two solid days’ worth of course content but you can chip away at it as and when you want, and each module can be completed in total isolation.

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.